Partner Marketing Campaign Manager

3 months, 1 week ago
Mid Level
Sales and Business Development
Redwood

Redwood

Redwood Software is a leading provider of digital transformation services and software solutions for businesses. They specialize in automating manual tasks in IT, finance, and general business processes, enabling enterprises to excel in the digital age.

Internet Software & Services
251-1K
Founded 1993
$381M raised

Description

  • Plan, execute, and optimize partner and channel marketing campaigns focused on strategic partners such as SAP and AWS.
  • Execute multi-touch ABM demand-generation programs and partner co-marketing campaigns across messaging, assets, content, paid media, webinars, and events.
  • Build campaign and partner strategies and define the best approach for each channel motion.
  • Support partners through enablement, events, and co-marketing initiatives.
  • Collaborate with the alliances team to create and deliver partner enablement assets.
  • Manage partner BDF, events, and co-marketing programs.
  • Work cross-functionally with alliances, BDRs, sales, and marketing teams.
  • Use Salesforce, Outreach, Marketo, and 6Sense to support partner initiatives.
  • Leverage Salesforce and reporting tools to evaluate campaign performance.
  • Analyze campaign impact on engagement, pipeline, and influenced revenue, and provide ongoing reporting on account engagement and traction.

Requirements

  • 4+ years of experience in channel marketing, integrated campaign management, or a related field.
  • Digital and email marketing experience, preferably in B2B enterprise software/SaaS.
  • Experience with CRM, ABM, and marketing automation platforms such as Salesforce, 6Sense, or HubSpot.
  • Strong project management skills.
  • Experience managing partner initiatives with SAP preferred but not required.
  • Proven ability to execute innovative, multi-channel demand generation programs.
  • Strong analytical, results-oriented, and detail-oriented mindset.
  • Demonstrated ability to set, track, measure, and communicate progress against goals.
  • Self-starter who can manage time and priorities with limited guidance.
  • High adaptability, flexibility, and accountability.
  • Ability to thrive in data-driven, fast-paced environments.

Interested in this position?

Apply directly on the company website

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