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Growth Manager, Paid Media

1 week, 2 days ago
United States, United Kingdom, Kenya
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
CRM Email Marketing Facebook Ads Figma Google Ads Google Analytics Salesforce Tableau TikTok WordPress
Apply Now
GiveDirectly

GiveDirectly

GiveDirectly is a non-profit organization that sends money directly to people in poverty, empowering them to choose how to improve their lives.

Capital Markets
51-250
Founded 2009
$1M raised
View All Jobs 14

Description

  • Develop and execute paid digital fundraising strategies across Meta, Google, YouTube, TikTok, programmatic, and emerging platforms.
  • Manage upper-funnel media buys, including podcasts, out-of-home, and connected TV, from contracting through creative development and launch.
  • Monitor daily spend, pacing, acquisition costs, conversions, and channel performance while reallocating budgets as needed.
  • Design and run tests across audiences, creative, messaging, channels, landing pages, and donation experiences.
  • Run acquisition and conversion campaigns for one-time and monthly giving and optimize supporter journeys across landing pages, donation forms, email, and CRM.
  • Establish attribution and UTM tracking systems and build dashboards connecting campaign, website, and CRM data.
  • Develop channel-level forecasting models for acquisition costs and revenue.
  • Analyze performance and provide budget recommendations to senior leadership.
  • Report on budget and campaign performance to senior management every two weeks.

Requirements

  • 3–5+ years of growth or performance marketing experience running paid media against conversion or revenue targets.
  • Experience managing at least US$5 million in annual paid media spend.
  • Hands-on experience with Meta, Google, YouTube, TikTok, and emerging advertising platforms.
  • Experience with both upper-funnel brand advertising and direct-response conversion campaigns.
  • Experience designing multivariable tests across creative, audiences, messaging, landing pages, and channels.
  • Strong written and verbal communication skills, with the ability to lead ad creative direction and use tools such as Figma or Canva.
  • Experience with tracking, attribution, reporting, and performance measurement.
  • Ability to work independently and manage projects end to end without agency support.
  • Alignment with GiveDirectly’s values, including emotional intelligence, problem solving, project management, follow-through, and inclusivity.
  • Experience with WordPress, Salesforce, PostHog, Google Analytics, Tableau, Zendesk, Ahrefs, or similar tools is preferred; nonprofit paid media experience is also preferred.

Benefits

  • Fully remote work with at least three hours of overlap with an East Africa timezone.
  • Annual target bonus of 10%.
  • Annual benefits stipend: $21,393 in the US, £2,760 in the UK, or $8,454 in Kenya.
  • Base salary of $99,940 in the US, £66,150 in the UK, or $65,000 in Kenya.
  • Opportunity to travel approximately 1–2 times annually for team retreats or field visits.
  • Professional growth in a candid, analytical, and non-hierarchical culture.
  • Referral bonus of $500 for successful Manager-level referrals.

Interested in this position?

Apply directly on the company website

Apply Now

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