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Growth Lead

1 hour, 41 minutes ago
India
Full-time
Lead
Growth Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Email Marketing GitHub Influencer Marketing Keyword Research Social Media Marketing
Apply Now
Packt

Packt

Packt is a leading online platform for professional developers, offering books, videos, and courses on tech topics to help IT professionals stay ahead in the industry.

Internet Software & Services
251-1K
Founded 2004
View All Jobs 9

Description

  • Build durable relationships with technical practitioners, influencers, maintainers, community leaders, reviewers, and DevRel professionals.
  • Identify genuine influence across LinkedIn, YouTube, X, Discord, Reddit, GitHub, Stack Overflow, and specialist forums.
  • Secure endorsements, testimonials, forewords, guest posts, reviews, and co-created content for Packt titles.
  • Design and execute pre- and post-publication campaigns, including reviewer outreach, community activations, and targeted list building.
  • Partner with Growth and commissioning teams on metadata, keywords, audience messaging, and campaign execution.
  • Track campaign performance, review volume and sentiment, community engagement, sales impact, conversion, and Amazon rank.
  • Develop partnerships with vendors, training providers, certification bodies, conference organizers, universities, bootcamps, and training companies.
  • Identify bulk purchasing and licensing opportunities and coordinate with sales and marketing to convert them.
  • Build practitioner communities and support webinars, AMAs, panels, workshops, and conference collaborations.
  • Feed community and market intelligence into commissioning decisions and build systems for sustained Amazon visibility and credibility.

Requirements

  • Fluency and credibility within a technical community, with the ability to engage meaningfully with practitioners and engineers.
  • Experience in developer relations, community management, technical marketing, or a comparable outward-facing technical role.
  • An existing network within the relevant technical vertical is preferred.
  • Experience owning campaigns and planning, sequencing, and measuring activity against outcomes.
  • Strong commercial judgment and comfort being measured on commercial performance rather than activity volume.
  • Strong written communication and the ability to represent Packt publicly.
  • Comfort working with Amazon performance metrics, campaign analytics, conversion data, and rank performance.
  • Experience securing expert contributions, reviews, partnerships, or community-led content is preferred.

Benefits

  • INR 30,000–55,000 fixed pay per month, dependent on skills and experience.
  • Bonus scheme.
  • Flexible hours and remote work options within India.
  • 25 days of annual holiday plus bank holidays.
  • Group medical insurance.
  • Training programs and certification support.
  • Wellness initiatives and a focus on work-life balance.
  • Opportunities for internal mobility, personal development, and career progression.

Interested in this position?

Apply directly on the company website

Apply Now

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