Director, Marketing Operations

1 month ago
Full-time
Lead
Marketing and Growth
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised

Description

  • Transform manual marketing and BDR processes into automated, scalable workflows across campaign execution, lead management, and content distribution.
  • Lead data enrichment and segmentation strategies to build targeted audiences and trigger-based outreach.
  • Design and execute operational experiments to evolve from static funnel models to real-time intent and AI-driven propensity modeling.
  • Partner with BDR leadership to improve prospecting infrastructure with enriched data and intent signals.
  • Build and manage automated waterfall enrichment processes that generate actionable prospect intelligence.
  • Own the systems integration layer and ensure insights and signals are operationalized within Salesforce.
  • Define and own the Marketing Operations roadmap, including annual priorities, budget management, and performance tracking.
  • Partner with Marketing and Finance leadership to align marketing investments to pipeline and revenue outcomes.
  • Mentor internal team members and external partners while driving adoption of AI-first principles and operational excellence.
  • Serve as the primary owner and architect of the marketing tech stack and oversee campaign operations for events, webinars, and content launches.

Requirements

  • 10+ years of experience in Marketing Operations or Sales Operations within B2B environments.
  • Deep expertise in HubSpot and Salesforce.
  • Proven experience managing and optimizing complex marketing technology stacks.
  • Hands-on experience with AI and automation tools such as Clay, Zapier, Make, and LLM- or agent-based workflows.
  • Strong understanding of BDR workflows and prospecting infrastructure.
  • Experience with attribution and planning tools such as Revsure is a plus.
  • Advanced proficiency in Clay, including building tables, using Claygent, and integrating with CRM/ESP systems, is preferred.
  • Experience operationalizing intent data such as G2 into outbound and sales workflows is preferred.
  • Track record of building scalable, data-driven GTM systems is preferred.

Benefits

  • 100% coverage for medical, dental, and vision for FTEs, with about 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that grow with tenure.
  • 401(k) retirement savings plan for US employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) supporting inclusion and belonging.
  • OTE of $158,000–$240,000 annually in North America, or $216,000–$324,000 CAD for candidates in Canada.

Interested in this position?

Apply directly on the company website

Apply Now

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