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Director, Marketing Operations

2 months, 1 week ago
United States, Canada
Full-time
Lead
Sales Operations
Marketing and Growth
CRM HubSpot LLM Salesforce
Apply Now
CaptivateIQ

CaptivateIQ

CaptivateIQ is the agile commission solution that simplifies sales expenses and drives business growth with automated data management and real-time earnings visibility.

Internet Software & Services
251-1K
Founded 2017
$165M raised
View All Jobs 23

Description

  • Transform manual marketing and BDR processes into automated, scalable workflows across campaign execution, lead management, and content distribution.
  • Lead data enrichment and segmentation strategies to build targeted audiences and trigger-based outreach.
  • Design and execute operational experiments to evolve from static funnel models to real-time intent and AI-driven propensity modeling.
  • Partner with BDR leadership to improve prospecting infrastructure with enriched data and intent signals.
  • Build and manage automated waterfall enrichment processes that generate actionable prospect intelligence.
  • Own the systems integration layer and ensure insights and signals are operationalized within Salesforce.
  • Define and own the Marketing Operations roadmap, including annual priorities, budget management, and performance tracking.
  • Partner with Marketing and Finance leadership to align marketing investments to pipeline and revenue outcomes.
  • Mentor internal team members and external partners while driving adoption of AI-first principles and operational excellence.
  • Serve as the primary owner and architect of the marketing tech stack and oversee campaign operations for events, webinars, and content launches.

Requirements

  • 10+ years of experience in Marketing Operations or Sales Operations within B2B environments.
  • Deep expertise in HubSpot and Salesforce.
  • Proven experience managing and optimizing complex marketing technology stacks.
  • Hands-on experience with AI and automation tools such as Clay, Zapier, Make, and LLM- or agent-based workflows.
  • Strong understanding of BDR workflows and prospecting infrastructure.
  • Experience with attribution and planning tools such as Revsure is a plus.
  • Advanced proficiency in Clay, including building tables, using Claygent, and integrating with CRM/ESP systems, is preferred.
  • Experience operationalizing intent data such as G2 into outbound and sales workflows is preferred.
  • Track record of building scalable, data-driven GTM systems is preferred.

Benefits

  • 100% coverage for medical, dental, and vision for FTEs, with about 75% coverage for dependents.
  • Flexible vacation days plus quarterly mental health days.
  • Annual stipends for professional development and caretaking needs.
  • Annual work anniversary bonuses that grow with tenure.
  • 401(k) retirement savings plan for US employees.
  • Latest Apple hardware provided for work.
  • Active Employee Resource Groups (ERGs) supporting inclusion and belonging.
  • OTE of $158,000–$240,000 annually in North America, or $216,000–$324,000 CAD for candidates in Canada.

Interested in this position?

Apply directly on the company website

Apply Now

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