B2B Account Director (ABM Focus)

5 hours, 42 minutes ago
Full-time
Senior
Sales and Business Development
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001

Description

  • Serve as the primary point of contact for client requests and manage overall client relationships.
  • Develop deep knowledge of clients’ businesses, markets, buying committees, competitive landscapes, and ideal customer profiles.
  • Identify opportunities to expand client relationships and generate new business.
  • Develop strategic recommendations and integrated marketing plans across social, programmatic, YouTube, search, email, and other channels.
  • Own statements of work, deliverables, renewals, change orders, scope, and project risks.
  • Lead weekly status calls, quarterly business reviews, and other client meetings.
  • Analyze data from analytics, CRM, marketing automation, and intent platforms to assess performance and identify growth opportunities.
  • Collaborate with Strategy, Creative, Media, and Martech teams to execute full-funnel campaigns tied to qualified pipeline and revenue.
  • Manage account profitability, agency hours, quality control, and delivery risks.
  • Develop and motivate account team members, with potential direct management of 1–2 employees.

Requirements

  • 5–7 years of experience managing client relationships in an agency environment across SaaS, professional services, or complex solution categories.
  • 3+ years of B2B client management experience.
  • Experience executing digital marketing strategies across paid and organic search, social media, and email.
  • Experience managing full-funnel campaigns through long buying cycles and multiple decision-makers.
  • Understanding of B2B sales cycles, funnel stages from MQA to closed/won, and revenue-aligned marketing KPIs.
  • Experience with CRM and intent platforms such as Salesforce, HubSpot, 6sense, or Demandbase.
  • Ability to translate paid media and attribution results into clear insights for VP and C-suite stakeholders.
  • Analytical and strategic marketing capabilities, including competitive assessment, industry analysis, and SWOT analysis.
  • Experience managing multiple enterprise clients with combined media budgets exceeding $80 million.
  • Bachelor’s degree in Marketing, Communications, or a related field; familiarity with multi-touch attribution and media mix modeling preferred.

Benefits

  • $100,000–$130,000 anticipated annual salary range.
  • Remote-first work with flexible schedules; remote work available in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual ClassPass credits.
  • Office hubs in Los Angeles, Chicago, and New York with learning, development, and collaboration opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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