Director of Marketing Operations

50 minutes ago
Full-time
Executive
Marketing and Growth
Veracross

Veracross

Veracross provides a comprehensive, web-based student information system designed specifically for private and independent K-12 schools, aiming to streamline data management and enhance school operations.

Internet Software & Services
51-250
Founded 2003

Description

  • Own the architecture, administration, governance, and roadmap of the marketing technology stack.
  • Evaluate and implement marketing tools while managing vendor relationships, contracts, renewals, and integrations.
  • Design and refine lead scoring, lifecycle stages, routing, alerting, and Marketing-to-Sales service-level processes.
  • Monitor funnel conversion rates, speed-to-lead, and data quality to improve campaign and pipeline performance.
  • Build multi-touch attribution models and dashboards connecting marketing activity to pipeline, bookings, and ROI.
  • Report on campaign performance, funnel velocity, channel efficiency, and budget-to-pipeline results.
  • Maintain CRM and marketing automation data quality through deduplication, enrichment, segmentation, and field standardization.
  • Ensure compliance with CAN-SPAM, GDPR, CCPA, and subscription or consent requirements.
  • Align systems and processes with Sales, RevOps, Customer Success, Finance, and IT across the customer lifecycle.
  • Hire, develop, and manage marketing operations or automation specialists while promoting experimentation and continuous improvement.

Requirements

  • 10+ years of marketing operations experience, including 2+ years in a leadership role, ideally in B2B SaaS.
  • Hands-on expertise with a major marketing automation platform; Pardot is strongly preferred.
  • Experience with Salesforce or another major CRM; Salesforce is preferred.
  • Proven ability to build and optimize lead scoring, lifecycle, and routing models.
  • Strong marketing analytics and attribution experience, including Looker, Tableau, or Power BI.
  • Experience managing a multi-tool martech stack, including vendor evaluation and integration management.
  • Working knowledge of SQL, APIs, or data warehousing concepts is preferred.
  • Excellent project management skills and experience leading cross-functional initiatives.
  • Experience in education technology, K-12, or independent school markets is preferred but not required.
  • Based in North America to collaborate with RevOps, BizOps, and IT stakeholders.

Benefits

  • Annual salary range of $150,000–$175,000 USD.
  • Three weeks of vacation annually.
  • 14 paid holidays per year, including the week between Christmas and New Year’s Eve.
  • 56 hours of paid sick leave annually.
  • Medical, dental, and vision insurance through Blue Cross Blue Shield and EyeMed.
  • Fidelity 401(k) plan managed by Sentinel Benefits.
  • Inclusive culture focused on belonging, respect, and employee development.

Interested in this position?

Apply directly on the company website

Apply Now

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