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Group Director, Lifestyle

3 weeks, 6 days ago
United States
Full-time
Executive
Head of Sales
Sales and Business Development
Content Marketing Digital Marketing Email Marketing Influencer Marketing Prototyping Salesforce SEO Shopify Social Media Marketing
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Power Digital Marketing

Power Digital Marketing

Power Digital Marketing is a full-service digital marketing agency that specializes in creating innovative, data-driven marketing strategies to enhance brand presence and drive measurable growth across various service sectors.

Media
251-1K
Founded 2012
View All Jobs 63

Description

  • Own division net revenue retention, expansion MRR, service expansion targets, and retention forecasting.
  • Manage executive relationships across the top 30–40% of the portfolio and lead recurring strategic account reviews.
  • Monitor CAC payback, AOV, LTV, consideration-cycle length, and multi-touch conversion performance.
  • Diagnose account risks, lead strategic plans, resolve escalations, and support client expansion proposals.
  • Develop Lifestyle-specific expansion opportunities, including BNPL, lifecycle marketing, content, and brand investment.
  • Lead Account Directors and Associate Account Director teams, including hiring, staffing, coaching, and career development.
  • Drive AI adoption by designing workflows, evaluating tools, automating processes, and managing AI quality standards.
  • Own division reporting, Salesforce pipeline accuracy, P&L profitability, business forecasting, and investment cases.
  • Partner with Sales, Data Intelligence, Media Planning, Activation, and Innovation teams on growth, product, and go-to-market strategy.
  • Represent Power Digital externally through pitches, speaking, content, and vertical-specific thought leadership.

Requirements

  • Department leadership and management experience, including direct oversight of Account Directors or senior marketers.
  • 10+ years of leadership experience in a digital marketing agency, including higher-AOV or durable-goods D2C clients at the Account Director level or above.
  • Experience managing a P&L for profitable growth.
  • Deep expertise in higher-consideration D2C journeys, CAC payback economics, multi-touch attribution, LTV modeling, and paid-versus-brand investment strategy.
  • Experience building or overseeing full-funnel programs across paid social, paid search, email/SMS, lifecycle marketing, and content.
  • Ability to present data-backed recommendations and challenge C-suite, VP, brand, and finance stakeholders.
  • Expertise in contract negotiation, client retention, client growth, and delivering strong NPS and retention results.
  • Broad knowledge of paid, owned, and earned channels, including SEO, programmatic, content, paid media, and lifecycle marketing.
  • Familiarity with Shopify or similar ecommerce platforms, lifecycle tools, BNPL integrations, and LTV/CAC analytics platforms.
  • Entrepreneurial, commercially driven approach with experience contributing to product and go-to-market strategy.

Benefits

  • Base salary plus commission opportunities.
  • Medical, dental, and vision insurance with up to 100% employer premium contribution.
  • 401(k) plan with a 4% employer contribution match.
  • Unlimited time off, 12 observed U.S. holidays, and two annual mental health recharge days.
  • Fully flexible remote, in-office, or hybrid work options for U.S.-eligible employees.
  • $100 work-from-home stipend and Employee Assistance Program.
  • Paid volunteer time, professional development programs, leadership growth opportunities, and quarterly performance awards.

Interested in this position?

Apply directly on the company website

Apply Now

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