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Senior Growth Lead

3 months, 3 weeks ago
South Africa
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
CRM Email Marketing Google Analytics HubSpot Looker Metabase SQL
Apply Now

peopleworth

peopleworth describes itself as an HR and business-operations consultancy for small and medium-sized businesses. Services listed include HR, payroll, cybersecurity, business operations, mental health services, counselling/coaching, people & performance culture, and AI/automation enablement. They also say they support policy development, employee lifecycle support, compliance, and operational planning.

Human Resources Services
1-10
View All Jobs 15

Description

  • Build and own dashboards and reporting that track conversion performance across the full funnel from first touch through enrolment.
  • Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels.
  • Translate funnel data into actionable insights and decision-ready reporting for senior stakeholders.
  • Establish and maintain a single source of truth for growth performance across the portfolio.
  • Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows.
  • Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance.
  • Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes.
  • Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking.
  • Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data.
  • Maintain a prioritised backlog of growth experiments and support a culture of testing and continuous optimisation.

Requirements

  • 5+ years of experience in growth marketing, conversion rate optimisation, or a closely related discipline.
  • A strong record of improving funnel performance and commercial outcomes.
  • Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning.
  • Hands-on experience with HubSpot or a comparable CRM and marketing automation platform, including workflows, lifecycle stages, and reporting.
  • Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments using sound methodology.
  • Strong command of funnel analytics, with the ability to interrogate data, identify root causes, and turn insight into action.
  • Experience improving forms, applications, or conversion journeys, ideally using Typeform or similar tools.
  • Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows.
  • Confident use of AI tools to support research, analysis, content iteration, and workflow automation.
  • Experience operating effectively in startup or scale-up environments with a high degree of autonomy and pace.
  • Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams.
  • Experience in education, edtech, or learner-focused products would be advantageous.
  • Exposure to SQL or BI tools such as Looker or Metabase would be beneficial.

Benefits

  • Collaborative, people-centred performance culture.
  • Opportunities to grow in a fast-paced environment.
  • High ownership and visibility in a role with meaningful commercial impact.
  • Close collaboration with senior decision-makers and cross-functional teams.
  • Remote work arrangement.

Interested in this position?

Apply directly on the company website

Apply Now

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