MariaDB.org

MariaDB.org is the force behind MariaDB, the leading open-source database known for its performance and stability. The company, through the MariaDB Foundation, ensures the continuous growth and support of the MariaDB ecosystem.

Internet Software & Services

Information Technology

11-50 (15)

Founded 2012

33 open positions

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Global Marketing Campaign Manager

1 week, 3 days ago

United States

Full-time

Senior

Lead Generation Specialist

Project and Program Management

Content Marketing CRM E-commerce Email Marketing Generative AI HubSpot Salesforce SEM

Apply Now

MariaDB.org

Internet Software & Services

11-50

Founded 2012

View All Jobs 33

Description

Develop and lead integrated, multi-channel global campaigns aligned to core GTM plays and enterprise/developer segments.
Own campaign plans to generate qualified marketing leads (MQLs) and sales-accepted leads (SALs).
Implement account-based marketing programs and personalized omnichannel engagement for high-value accounts.
Collaborate with product marketing and content teams to shape messaging and build campaign content plans.
Execute evergreen and always-on campaigns across digital advertising, email, webinars, content syndication, and partner co-marketing channels.
Create and run campaigns for existing customers to drive upsell and renewal opportunities.
Build nurture programs to convert open-source community members into enterprise customers.
Integrate AI and generative AI capabilities into campaign automation, personalization, optimization, and content development.
Define campaign KPIs, track performance, report results to leadership, and use data to optimize campaigns in real time.
Manage campaign budgets to maximize ROI and pipeline generation.
Manage global webinars and email campaigns across commercial, enterprise, and global audiences.
Work cross-functionally with sales, product marketing, content, and marketing teammates to ensure campaign alignment and data sharing.

Requirements

5+ years of experience in B2B marketing.
At least 4 years of experience in global campaign management or demand generation.
Experience in tech, infrastructure, SaaS, software, database, or open-source industries is preferred.
Proven experience building and executing integrated campaigns that drive pipeline and revenue.
Hands-on experience with account-based marketing (ABM) programs.
Strong understanding of the marketing funnel and stage-appropriate tactics.
Proficiency in digital marketing channels including SEM/PPC, paid social, and retargeting.
Experience with marketing automation platforms such as Marketo, HubSpot, or Pardot.
Hands-on experience with Salesforce (SFDC) and proficiency with Marketo.
Strong analytical skills with experience in data analysis, forecasting, ROI, and campaign optimization.
Strong strategic planning, prioritization, and business acumen, including comfort discussing finance-related impact.
Familiarity with martech integration and using AI tools for marketing functions.
Deep understanding of customer behavior, pain points, and value propositions for different buyer roles.
Excellent communication and project management skills with the ability to manage multiple projects simultaneously.
Proven ability to align sales and marketing teams and break down organizational silos.
Experience fine-tuning AI models with proprietary data is a plus.
Experience in Financial Services, Telco, or Retail/eCommerce is a plus.
Background in database, open-source, or infrastructure software is a plus.
Experience developing video content strategies is a plus.
Experience designing executive engagement concepts such as Virtual Executive Briefing Centers (EBCs) is a plus.

Benefits

Annual U.S. base salary of $100,000-$125,000.
Eligibility for discretionary bonuses or commissions.
Health insurance, including medical, dental, and vision coverage.
Life and disability insurance.
401(k) retirement plan.
Flexible Paid Time Off (FPTO) and paid holidays.
Funds for professional development resources.
Parental leave.
Remote U.S.-based role with minimal annual travel, up to 10%.

Interested in this position?

Apply directly on the company website

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