RemoteLeaf Logo
Log in Sign up

Head of Demand Generation

6 hours, 50 minutes ago
United States
Full-time
Lead
Lead Generation Specialist
Marketing and Growth
Content Marketing Digital Marketing Email Marketing SEO Social Media Marketing
Apply Now
Addepar

Addepar

Addepar is a financial operating system that aggregates over $4 trillion in assets for professional wealth and asset management firms, offering customizable reporting and visualization tools.

Capital Markets
251-1K
Founded 2009
$473M raised
View All Jobs 23

Description

  • Own the comprehensive demand generation strategy, execution, and results in alignment with company priorities, roadmap, and target audience.
  • Lead, implement, and scale demand generation programs across paid media, digital, field, events, webinars, ABM, and related channels.
  • Use a data-driven approach to identify and target high-quality leads and upsell opportunities, nurture them through the funnel, and improve conversions and lifetime value.
  • Create and execute multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas across the customer journey.
  • Expand brand recognition across new and existing client segments, geographies, and personas.
  • Develop and oversee the strategy, planning, and execution of events and conferences as channels for engagement, lead generation, and brand building.
  • Manage and allocate budgets across digital marketing and web channels, including paid search, social media, web/display advertising, email, content marketing, SEO/AEO, and on-site experiences.
  • Measure and analyze campaign performance using KPI tracking and analytics, and adjust strategies based on results.
  • Build, lead, and mentor a team of marketing professionals while fostering professional growth and strong execution.

Requirements

  • 10+ years of experience in demand generation, with a proven track record of driving revenue growth in a B2B SaaS environment.
  • Financial services experience or experience marketing into the financial services vertical is a plus.
  • Experience building a demand generation function and team, not only operating from an established playbook.
  • Extensive experience with digital marketing channels, including paid search, social media, email marketing, content marketing, and display advertising.
  • Strong ability to collaborate cross-functionally and manage multiple stakeholders and priorities.
  • Strong experience leading industry and hosted event and conference strategies.
  • Experience leading high-performing teams and building a culture that balances innovation with results-driven execution.
  • Legally authorized to work in the United States for any employer without current or future visa sponsorship, and able to begin work in the U.S. on the first day of employment.

Benefits

  • Base salary range of $200,000 - $260,000.
  • Bonus eligibility.
  • Equity compensation.
  • Benefits package.
  • Equal opportunity employer with a commitment to inclusion and belonging.
  • Reasonable accommodations available for applicants and employees with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

GroundTruth

Demand Generation Manager

GroundTruth 251-1K Media

GroundTruth is seeking a Demand Generation Manager to own paid channels and nurture programs that turn GTM strategy into pipeline for its enterprise, self-serve, and SMB advertising products.

United States Full-time Senior Lead Generation Specialist
$85k-$115k
Email Marketing Facebook Ads Generative AI Google Ads HubSpot LinkedIn Ads LLM TikTok
51 minutes ago
Workato

Senior Demand Generation Manager

Workato 251-1K IT Services

Workato is seeking a Senior Manager of Digital Marketing & ABM for a 6-month contract to lead digital and account-based marketing programs across the ANZ region and help drive pipeline, deal acceleration, and account expansion.

Australia Contract Lead Lead Generation Specialist
Digital Marketing Email Marketing Google Ads HubSpot Salesforce SEO Tableau
6 hours, 19 minutes ago
Pavago

Inbound Marketing Manager

Pavago IT Services

Inbound Marketing Manager at a remote B2B company focused on building a LinkedIn-driven inbound lead generation engine that turns organic content and audience engagement into qualified pipeline opportunities.

United States Full-time Junior Lead Generation Specialist
Content Marketing Copywriting CRM
7 hours, 5 minutes ago
AssetWatch®

Integrated Campaign Manager

AssetWatch® 51-250 Construction & Engineering

AssetWatch is hiring a B2B Integrated Campaign Manager to drive full-funnel, multi-channel demand generation for its manufacturing-focused SaaS business, with the goal of increasing qualified pipeline and revenue.

United States Full-time Senior Lead Generation Specialist Marketing Manager
HubSpot Salesforce
9 hours, 34 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers