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Marketing Operations Manager

1 month, 1 week ago
Canada
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
Email Marketing Google Ads HubSpot Salesforce WordPress
Apply Now
Leadership Connect

Leadership Connect

Leadership Connect provides a data-driven decision intelligence platform that enables users to connect with key government personnel, track policy changes, and foster relationships within the public sector, thereby enhancing the effectiveness of decisi...

Professional Services
51-250
Founded 1969
View All Jobs 3

Description

  • Own and administer the marketing technology stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn.
  • Plan, build, and execute integrated multi-channel campaigns across email, paid search, paid social, and PPC.
  • Develop and manage demand generation programs that build awareness and drive qualified pipeline.
  • Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation.
  • Manage paid acquisition strategy across search, social, and agentic/answer engine channels, including budget allocation and targeting.
  • Partner with Sales and Revenue Operations on lead handoff criteria, attribution models, and closed-loop reporting.
  • Build and maintain dashboards for campaign performance, pipeline contribution, and tech stack utilization.
  • Document marketing operations processes and campaign playbooks, and train teams on platform usage and execution standards.
  • Deliver data-driven insights to leadership against benchmarks and internal growth goals.

Requirements

  • 5+ years of marketing experience with ownership of demand generation, multi-channel campaign execution, and marketing automation platforms.
  • Proven HubSpot power user or admin experience, including workflows, campaigns, lead management, and reporting.
  • Experience with WordPress, Salesforce, and paid media platforms is strongly preferred.
  • Experience in enterprise SaaS with direct alignment to a B2B sales team.
  • Demonstrated success hitting aggressive pipeline, lead generation, or revenue-influenced marketing goals.
  • Strong attention to detail with experience in campaign QA, A/B testing, data hygiene, multi-touch attribution, and performance measurement.
  • Familiarity with AI/agentic search and answer engine optimization (AEO/GEO) as emerging demand generation channels.
  • Strong communication skills, including the ability to write process documentation, lead cross-functional training, and present insights to leadership.
  • Experience operating in a remote environment in Toronto or Montreal, Quebec, is relevant to the role.

Benefits

  • Competitive compensation for top talent.
  • Awesome extended health care plan.
  • Dental care, life insurance, and disability insurance.
  • Health spending account.
  • Unlimited vacation leave and flexible PTO policies.
  • 12 paid holidays.
  • $3,000 employee referral program.
  • Employer contribution to VRSP.
  • Rewards and recognition programs.

Interested in this position?

Apply directly on the company website

Apply Now

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