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Digital Marketing B2B Growth Marketing and Automation Manager (Remote in

1 month, 1 week ago
Colombia
Full-time
Junior
Email Marketing Manager
Sales and Business Development
CRM Digital Marketing HubSpot Salesforce
Apply Now
Logical Media Group

Logical Media Group

Logical Media Group is a Chicago-based digital marketing agency offering SEO, PPC, social media, Amazon advertising, and web design services with a focus on driving qualified website traffic through diverse digital channels.

Professional Services
11-50
Founded 2006
View All Jobs 31

Description

  • Collaborate with cross-functional account teams to execute high-impact client initiatives and customer journeys from kickoff to launch.
  • Develop and implement cross-channel programs aligned to key moments in the customer journey using analytics and behavioral insights.
  • Partner with client stakeholders to operationalize program strategies that improve key performance indicators.
  • Lead internal and external strategic meetings to align on client goals and customer journey needs.
  • Oversee the creation of emails, forms, landing pages, reports, and related marketing infrastructure to improve performance.
  • Build multi-channel reports and reporting processes that capture key insights and define account success.
  • Maintain data hygiene and list integrity across marketing and sales platforms, including HubSpot, Salesforce, Marketo, and Pardot.
  • Manage campaign planning, including timelines, schedules, budgets, status updates, and messaging support.
  • Identify customer segments for targeted marketing programs and plan loyalty and engagement initiatives that deliver ROI.
  • Identify and mitigate risks related to CRM changes, reporting impacts, and client expectations.
  • Craft service narratives and support business cases to communicate value and secure buy-in from clients and stakeholders.
  • Articulate CRM business and functional requirements through strategic storytelling to align internal and external stakeholders.

Requirements

  • CRM platform proficiency; HubSpot preferred but not required.
  • Experience implementing and optimizing workflows, list hygiene, and lead scoring within CRM or customer journey programs.
  • Understanding of performance marketing channels and Account Based Marketing needs in relation to unique customer journeys.
  • Experience identifying new marketing channels and target audiences.
  • Ability to devise marketing strategies that support ongoing optimization and innovation.
  • Strong collaboration and presentation skills, both internally and with clients.
  • Ability to work independently and operate without clear instruction at times.
  • Comfort creating and optimizing processes in real time.
  • 2+ years of B2B strategy experience in-house or at an agency preferred.

Benefits

  • Medical, dental, vision, short-term disability, and life insurance.
  • 401(k) with company match.
  • Paid time off starting at 15 days, plus paid holidays, sick days, and personal days.
  • Flexible Fridays.
  • Option to work fully remote.
  • Access to senior management and mentoring opportunities.
  • Optional COVID-safe company gatherings.

Interested in this position?

Apply directly on the company website

Apply Now

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