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Revenue Marketing Manager - 1027

2 weeks, 1 day ago
United States
Full-time
Mid Level
Marketing Manager
Sales and Business Development
CRM Email Marketing HubSpot Salesforce
Apply Now
Lightcast

Lightcast

Lightcast is a global leader in labor market analytics, offering the world's most comprehensive labor market data through sophisticated analytical tools and intuitive reporting features. With over two decades of experience, Lightcast provides superior ...

Professional Services
251-1K
Founded 2000
$1M raised
View All Jobs 11

Description

  • Own marketing contribution to pipeline creation, progression, and revenue outcomes across target segments.
  • Identify and prioritize high-value accounts, active opportunities, and revenue-critical segments.
  • Plan and execute integrated campaigns across ABM, lifecycle, outbound support, and paid media.
  • Partner with Sales and RevOps to align pipeline targets, coverage, and prioritization.
  • Analyze funnel performance from lead to meeting, opportunity, and close, and optimize conversion rates and pipeline velocity.
  • Identify and address conversion gaps in messaging, targeting, channel mix, and follow-up strategies.
  • Support deal acceleration through targeted campaigns, pipeline reactivation, and account-specific programs.
  • Execute multi-channel campaigns across email, paid media, web, and outbound channels.
  • Use AI and automation tools to scale campaign development, testing, and execution.
  • Measure pipeline contribution, campaign performance, and revenue impact using attribution tools and ROI analysis.

Requirements

  • 4–6+ years of experience in B2B SaaS, DaaS, or revenue-focused marketing roles.
  • Proven experience contributing to pipeline generation and measurable revenue outcomes.
  • Strong understanding of B2B sales cycles, buying groups, and funnel dynamics.
  • Experience partnering with Sales teams, including AEs and BDRs.
  • Experience with account-based marketing (ABM), lifecycle marketing, or pipeline acceleration programs.
  • Exposure to expansion, cross-sell, or customer marketing initiatives.
  • Familiarity with intent- or signal-based marketing approaches.
  • Experience using Salesforce, HubSpot, Marketo Measure, and Demandbase.
  • Proficiency with Google Workspace and Slack.

Benefits

  • Remote work from home in the US.
  • Full-time employment.
  • Opportunity to work at a global company with offices in the US, UK, Europe, and India.
  • Equal opportunity workplace committed to diversity of thought and inclusion.
  • Use of AI tools in the hiring process with human final decision-making.

Interested in this position?

Apply directly on the company website

Apply Now

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