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Vice President, Programmatic & Data Solutions

3 months, 1 week ago
United States
Full-time
Executive
Account Manager
Sales and Business Development
CRM Machine Learning
Apply Now
Fluent,

Fluent,

Fluent, Inc. is a top performance marketing company connecting advertisers to millions of consumers, enabling precise targeting and acquisition of valuable customers at scale.

Media
251-1K
Founded 2010
View All Jobs 3

Description

  • Build and maintain a robust, self-sourced pipeline through proactive outreach and consultative selling.
  • Lead full sales cycles from prospecting and discovery through solution design, negotiation, and close.
  • Establish and deliver quarterly and annual revenue targets aligned with division growth goals.
  • Develop strategic account plans that balance new business acquisition with expansion of existing partnerships.
  • Leverage and grow relationships with holding company agencies, independent agencies, and programmatic platforms.
  • Position Fluent as a strategic data partner within client and agency planning cycles and secure early-stage inclusion in media planning conversations, RFPs, and budget cycles.
  • Own client relationships after the sale and serve as the ongoing strategic partner and point of escalation.
  • Identify upsell, cross-sell, and renewal opportunities across the book of business and monitor campaign performance for ROI.
  • Translate market feedback into product, packaging, and go-to-market insights and collaborate cross-functionally on proposals and activation strategies.
  • Partner with leadership on pricing strategy, competitive positioning, and new vertical expansion priorities while maintaining strong forecasting and CRM discipline.

Requirements

  • 8–12+ years of progressive enterprise sales experience at a DSP, SSP, data vendor, agency trading desk, or relevant ad tech company.
  • Demonstrated track record of building and maintaining a high-quality pipeline through consultative, solution-based selling.
  • Active, existing relationships with decision-makers at holding company agencies, independent agencies, and programmatic platforms.
  • Deep expertise in the programmatic ecosystem, including audience targeting, first-party data activation, data onboarding, modeling, DSP/SSP workflows, and CTV.
  • Proven ability to manage long, complex sales cycles with multiple stakeholders across client organizations.
  • Experience managing accounts post-close, including renewals, upsells, and executive relationship maintenance.
  • Ability to operate as a trusted internal collaborator with strong communication with product, operations, and leadership teams.
  • Exceptional presentation and communication skills with comfort influencing at the C-suite and VP level.
  • Highly organized, self-motivated, and able to manage competing priorities in a fast-paced environment.
  • Preferred experience selling into regulated verticals such as Healthcare, Pharma, or Financial Services; familiarity with platforms such as LiveRamp, TransUnion TAP, Adobe AdCloud, and The Trade Desk; background in data marketplace workflows, custom segment creation, identity resolution; prior experience at a data company or media company with a first-party data asset.

Benefits

  • Base salary of $140,000 to $160,000.
  • Target on-track earnings of $280,000 to $320,000.
  • Hybrid work model for candidates in the NYC area.
  • Remote option available for candidates outside NYC.
  • Opportunity to work with a large, opt-in first-party consumer data asset and a growing division.
  • Direct access to leadership and real influence over product and strategy.
  • Participation in a collaborative, fast-paced culture with significant runway for growth.
  • E-Verify participation and employment authorization verification through federal compliance processes.

Interested in this position?

Apply directly on the company website

Apply Now

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