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Manager, Demand Generation (REMOTE)

4 hours, 9 minutes ago
United States
Full-time
Mid Level
Lead Generation Specialist
Marketing and Growth
Content Marketing CRM Email Marketing HubSpot Salesforce SEM
Apply Now
EnableComp

EnableComp

EnableComp specializes in complex claims and specialty revenue cycle management solutions for healthcare providers, focusing on optimizing reimbursements for various claims types, including VA, Workers' Compensation, and Motor Vehicle Accidents, throug...

Insurance
251-1K
Founded 2000
View All Jobs 17

Description

  • Plan, build, and execute multi-channel campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report campaign performance against revenue goals.
  • Manage demand generation budgets, monitor ROI, and reallocate spend based on channel performance.
  • Create funnel content including blog posts, ebooks, landing pages, and nurture email copy.
  • Establish a scalable content calendar and production workflow.
  • Build and manage lead-nurture programs and campaign workflows in HubSpot.
  • Partner with the GTM Engineer on campaign automation and data requirements while escalating systemic issues.
  • Coordinate with Product Marketing, Events, and SDR teams on messaging, promotion, lead handoff, and follow-up.
  • Analyze performance data and optimize MQL volume, conversion rates, and acquisition costs.
  • Pilot emerging channels and AI-powered marketing and content tools.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience may be considered.
  • 3–5 years of experience in demand generation, growth marketing, or related B2B marketing.
  • Experience with healthcare, healthcare technology, RCM, or another complex B2B industry is preferred.
  • Hands-on experience with marketing automation platforms, preferably HubSpot, and CRM systems such as Salesforce.
  • Strong independent writing skills for blog posts, email copy, and landing pages.
  • Strong analytical skills and experience using campaign data to guide decisions.
  • Ability to collaborate with technical GTM or RevOps teams on automation and data needs.
  • Strong project management, prioritization, and multitasking abilities.
  • Proficiency with Microsoft Office, Teams, Outlook, Zoom, and other office or learning technologies.
  • Self-directed approach, attention to data hygiene, willingness to experiment, and ability to work with less than 20% travel.

Benefits

  • Professional growth and development support, including tools, resources, and career-building opportunities.
  • Flexible, family-oriented culture supporting work-life balance.
  • Collaborative, values-driven workplace with recognition and employee empowerment.
  • Equal opportunity workplace committed to inclusion and freedom from discrimination and harassment.

Interested in this position?

Apply directly on the company website

Apply Now

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