Demand Generation Manager

5 hours, 46 minutes ago
Full-time
Senior
Sales and Business Development
ApartmentIQ

ApartmentIQ

ApartmentIQ provides data-driven solutions for property managers in the real estate industry.

Description

  • Execute day-to-day demand generation and ABM campaigns across key segments and buying committees.
  • Build target account lists, audience segments, and full-funnel campaign plays with cross-functional GTM teams.
  • Test and optimize channels, ad creatives, audiences, messaging, and outbound tactics.
  • Improve landing pages, forms, calls to action, and campaign conversion rates with Web and Product Marketing teams.
  • Monitor campaign ROI, conversion rates, pipeline velocity, and revenue contribution.
  • Coordinate campaign tracking, lead routing, lead scoring, and attribution with Marketing and Revenue Operations.
  • Track advertising spend and campaign forecasts to deploy resources efficiently.
  • Collaborate with Sales, SDRs, Product Marketing, Marketing Operations, and Field teams.

Requirements

  • 5+ years of hands-on B2B marketing experience focused on demand generation and customer acquisition campaigns.
  • Experience in a fast-paced, high-growth startup or technology company.
  • Tactical expertise in at least two growth channels, such as Paid Social/Search, ABM, email/lifecycle, SEO, or outbound.
  • Execution-focused, systems-oriented approach to launching and completing campaigns.
  • Working knowledge of marketing automation platforms, CRM systems, and marketing technologies.
  • Experience with HubSpot, Salesforce, LinkedIn Campaign Manager, and AI productivity tools.
  • Strong collaboration skills and experience partnering with Sales, SDRs, and marketing teams.
  • U.S. work authorization for any employer; visa sponsorship is unavailable.

Benefits

  • Fully remote work across most of the U.S.
  • Competitive salary based on impact and expertise.
  • Flexible vacation policy and paid parental leave.
  • Medical, dental, and vision insurance for employees and families.
  • Company-paid short-term disability, long-term disability, and basic life insurance.
  • Supplemental and pet insurance options.
  • 401(k) program.
  • In-person company offsites.

Interested in this position?

Apply directly on the company website

Apply Now

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