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Senior Manager, Demand Generation

4 days, 11 hours ago
Anywhere
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
CRM Digital Marketing SEO
Apply Now
People.ai

People.ai

People.ai offers a generative AI solution designed to enhance revenue operations and intelligence by automating manual tasks, analyzing account and deal health, and providing prescriptive coaching recommendations to optimize human productivity and driv...

IT Services
201-500
Founded 2016
$200M raised
View All Jobs 6

Description

  • Own paid acquisition across paid search, paid social, display, and digital ABM, optimizing for pipeline, CAC, and payback.
  • Manage performance marketing agencies, including campaign execution, creative output, experimentation, and efficiency.
  • Lead SEO and AI answer engine optimization across Google, ChatGPT, Perplexity, Gemini, Claude, and emerging channels.
  • Develop Backstory’s Share of Model strategy to increase visibility, citations, and recommendations in AI answer engines.
  • Build AI-powered automation for enrichment, personalization, research, and campaign execution.
  • Own web performance and conversion-rate optimization through testing of landing pages, messaging, offers, and user experiences.
  • Lead lifecycle nurture and funnel optimization across MQL-to-SQL-to-opportunity conversion.
  • Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing using multi-touch attribution.
  • Drive performance creative strategy with Creative and agency partners, optimizing assets for CTR, conversions, and pipeline contribution.

Requirements

  • 6+ years of demand generation or growth marketing experience at a high-growth B2B SaaS or enterprise AI startup.
  • Proven experience owning a qualified enterprise pipeline target and managing paid digital budgets end to end.
  • Experience testing and integrating AI software into campaign operations and automating manual marketing workflows.
  • Strong full-funnel experience in paid performance marketing, conversion-rate optimization, and automated email nurture programs.
  • Fluency in CAC, payback periods, multi-touch attribution, and CRM/MAP reporting.
  • Experience with technical SEO, content strategy, schema, site health, and AI-driven discovery optimization.
  • Ability to partner cross-functionally with Product Marketing, Creative, and Sales to build scalable pipeline.
  • Demonstrated curiosity, collaboration, and focus on measurable impact.

Benefits

  • Eligibility for commission or bonus programs, with target included in OTE.
  • Equity eligibility.
  • Benefits eligibility.
  • Accommodations available throughout the hiring process.

Interested in this position?

Apply directly on the company website

Apply Now

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