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Senior Manager, Demand Generation

6 hours, 13 minutes ago
Anywhere
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
Email Marketing HubSpot Salesforce SEO
Apply Now
People.ai

People.ai

People.ai offers a generative AI solution designed to enhance revenue operations and intelligence by automating manual tasks, analyzing account and deal health, and providing prescriptive coaching recommendations to optimize human productivity and driv...

IT Services
251-1K
Founded 2016
$200M raised
View All Jobs 7

Description

  • Own paid acquisition across paid search, paid social, display, and digital ABM, optimizing for pipeline, CAC, and payback.
  • Manage performance marketing agencies, including execution, creative output, experimentation, and campaign efficiency.
  • Lead SEO and AI-driven discovery across Google, ChatGPT, Perplexity, Gemini, Claude, and emerging channels.
  • Develop Backstory’s Share of Model strategy to increase brand visibility, citations, and recommendations across AI answer engines.
  • Build AI-powered campaign automation using Clay, Make, n8n, LLM prompts, and AI creative tools.
  • Own web performance and conversion-rate optimization through testing landing pages, messaging, offers, and user experiences.
  • Lead lifecycle nurture and funnel optimization across segmentation, messaging, sequences, and MQL-to-opportunity conversion.
  • Co-own integrated campaign strategy and pipeline performance with the SVP of Marketing using multi-touch attribution.
  • Partner with Creative and agencies on performance creative strategy and campaign asset optimization.

Requirements

  • 6+ years of demand generation or growth marketing experience at a high-growth B2B SaaS or enterprise AI startup.
  • Proven experience integrating AI software into marketing operations and replacing manual work with automated workflows.
  • Technical fluency with Clay, Make or n8n, LLM prompting, and AI creative tools.
  • Experience owning an enterprise pipeline target and managing paid digital budgets end to end.
  • Strong experience with paid performance marketing, CRO, and automated email nurture programs.
  • Fluency in CAC, payback periods, multi-touch attribution, and CRM or marketing automation reporting.
  • Experience with Salesforce and HubSpot or Marketo.
  • Ability to collaborate with Product Marketing, Creative, and Sales teams to build scalable pipeline.
  • Curiosity, collaboration, and a strong focus on impact.

Benefits

  • Eligibility for commissions or bonus programs, with target compensation included in OTE.
  • Equity eligibility.
  • Employee benefits package.
  • Compensation determined based on skills, training, experience, certifications, and location.

Interested in this position?

Apply directly on the company website

Apply Now

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