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Inbound Marketing Manager (B2B Pipeline & Demand Generation)

1 day, 3 hours ago
Mexico, Argentina, Brazil, Colombia, Costa Rica
Full-time
Junior
Lead Generation Specialist
Sales and Business Development
Content Marketing Copywriting CRM HubSpot
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 428

Description

  • Create and publish LinkedIn posts, hooks, carousels, and thought-leadership content for B2B decision-makers.
  • Turn LinkedIn engagement, profile views, comments, and messages into qualified sales conversations.
  • Start personalized prospect conversations, qualify leads, and move opportunities into the sales pipeline.
  • Engage, follow up with, and nurture prospects who are not yet ready for a sales conversation.
  • Build and optimize the inbound funnel from content through engagement, qualified leads, and booked calls.
  • Develop lead magnets, content offers, nurture flows, and repeatable demand-generation systems.
  • Support the founder’s LinkedIn growth, positioning, authority, and personal brand.
  • Track lead sources, conversation status, calls booked, and pipeline generated using CRM tools such as HubSpot.
  • Measure content performance against pipeline outcomes and improve messaging, content, and conversion rates.
  • Collaborate with the founder on prospect quality, objections, buying signals, and content strategy.

Requirements

  • 2+ years of experience in B2B inbound marketing, content-led growth, organic demand generation, or LinkedIn marketing.
  • Strong hands-on experience creating LinkedIn content.
  • Proven ability to generate inbound leads, prospect conversations, qualified opportunities, or booked calls through organic content.
  • Excellent copywriting and messaging skills.
  • Strong understanding of B2B buyer behavior, lead nurturing, funnel conversion, and organic demand generation.
  • Understanding of B2B sales cycles, including 2–3 month buying journeys.
  • Strong written and verbal English communication skills.
  • Ability to work independently during U.S. business hours.
  • Experience building founder or executive personal brands (preferred).
  • Experience with HubSpot, Apollo, CRM systems, LinkedIn analytics, content scheduling tools, lead magnets, nurture flows, or content funnels (preferred).

Benefits

  • Full-time remote position.
  • U.S. business hours schedule.
  • High ownership and autonomy over content, engagement, and funnel optimization.
  • Direct work with the founder and fast feedback cycles.
  • Opportunity to build a scalable, measurable content-led demand engine.
  • Potential growth into Head of Growth, Demand Generation Lead, Inbound Marketing Lead, or Growth Marketing Manager.

Interested in this position?

Apply directly on the company website

Apply Now

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