Demand Generation Manager (REMOTE)

13 hours, 35 minutes ago
Full-time
Mid Level
Sales and Business Development
EnableComp

EnableComp

EnableComp specializes in complex claims and specialty revenue cycle management solutions for healthcare providers, focusing on optimizing reimbursements for various claims types, including VA, Workers' Compensation, and Motor Vehicle Accidents, throug...

Insurance
201-500
Founded 2000

Description

  • Plan, build, and execute demand-generation campaigns across email, paid social, SEM, retargeting, and organic channels.
  • Own marketing-sourced pipeline targets and report campaign performance against revenue goals.
  • Manage the demand-generation budget, optimize channel spend, and track ROI.
  • Create and manage funnel content, including blog posts, ebooks, guides, landing pages, and nurture email copy.
  • Establish scalable content calendars and production workflows.
  • Build and manage lead-nurture programs and campaign workflows in HubSpot.
  • Partner with the GTM Engineer on campaign automation, data requirements, and workflow troubleshooting.
  • Coordinate with Product Marketing, Events, SDRs, and Commercial Enablement on messaging, promotions, lead handoffs, and conversion tracking.
  • Analyze campaign and content performance to improve MQL volume, conversion rates, and cost per acquisition.
  • Pilot emerging channels and AI-powered marketing and content tools.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent education and experience may be considered.
  • 3–5 years of experience in demand generation, growth marketing, or a related B2B marketing role.
  • Hands-on experience with marketing automation platforms, preferably HubSpot, and CRM systems such as Salesforce.
  • Strong writing ability for independently creating blog, email, and landing-page content.
  • Strong analytical skills and experience interpreting campaign data to guide decisions.
  • Experience partnering with GTM, RevOps, or technical teams on automation and data needs.
  • Strong project management and prioritization skills, with the ability to manage multiple campaigns simultaneously.
  • Self-directed approach to ambiguous, cross-functional work and commitment to data hygiene.
  • Experience in healthcare, healthcare technology, revenue cycle management, or another complex B2B industry is preferred.
  • Ability to travel less than 20% for occasional team or company offsites.

Benefits

  • Professional growth and development support, including tools, resources, and career-development opportunities.
  • Flexible, family-oriented culture that supports work-life balance.
  • Standard office or remote work environment.
  • Collaborative culture focused on employee empowerment, recognition, and shared success.

Interested in this position?

Apply directly on the company website

Apply Now

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