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Marketing and Demand Generation Specialist

1 week ago
Sri Lanka
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing CRM Email Marketing HubSpot SEO WordPress
Apply Now
Dijital Team

Dijital Team

Join Dijital Team, the globally recognized A-Team for IT Services. Explore our open positions and stay ahead in your career.

Internet Software & Services
11-50
Founded 2023
View All Jobs 30

Description

  • Assess current marketing activities, brand presence, audiences, content and systems, and develop a growth-aligned marketing plan.
  • Define ideal customer profiles, priority segments, buyer personas and market-facing value propositions.
  • Build and maintain a marketing calendar covering campaigns, content, events and sales enablement.
  • Create technical B2B content, including case studies, articles, emails, collateral, presentations, website copy, landing pages and video scripts.
  • Plan and execute multi-channel demand-generation campaigns across email, LinkedIn, website content and outbound follow-up.
  • Partner with sales and business development on target audiences, offers, qualification criteria, messaging and follow-up sequences.
  • Manage HubSpot campaigns, segmentation, lists, forms, landing pages, nurture workflows, lead lifecycle stages and automated handovers.
  • Improve CRM data quality, lead-management processes, campaign attribution and marketing reporting with sales.
  • Review and improve website messaging, conversion pathways, SEO-informed content and digital channel performance.
  • Track campaign, content, engagement, lead-quality and pipeline results; test and optimise activity based on performance data.

Requirements

  • Demonstrated hands-on experience in B2B marketing, demand generation or growth marketing.
  • Experience in managed services, IT services, technology or a closely related sector.
  • Ability to develop marketing strategy and independently execute initiatives in a newly established marketing function.
  • Experience creating B2B content for technical services and business decision-makers.
  • Hands-on HubSpot experience with campaigns, segmentation, workflows, automation and reporting.
  • Experience planning and delivering multi-channel marketing campaigns and lead-nurture journeys.
  • Strong understanding of brand awareness, content, lead nurturing, sales conversion and pipeline contribution.
  • Experience supporting sales teams with collateral, messaging, campaign insights and follow-up materials.
  • Excellent written English, stakeholder interviewing and collaboration skills, with the ability to translate technical concepts into clear content.
  • Proficiency with Microsoft 365, including Word, Excel and PowerPoint; LinkedIn, LinkedIn Sales Navigator, and Canva or a comparable design platform.
  • Strong analytical, organisational, prioritisation and project-management skills.
  • Experience with SEO, WordPress, account-based marketing, Apollo.io or ZoomInfo, AI tools, webinars/video content, or proposal and template improvement is preferred.

Benefits

  • Compensation paid in Australian dollars.
  • Medical insurance from day one for employees and their spouse or parents.
  • Generous outpatient medical coverage.
  • Home-office setup and internet allowances.
  • Gym and wellness allowance.
  • Mental health and counselling support through Diji Assist.
  • Reimbursement for industry certifications.
  • Flexible home or office working, team events, recognition, and year-end celebrations.

Interested in this position?

Apply directly on the company website

Apply Now

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