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Senior B2B Product Marketer, API & Monetisation (L3)

2 weeks, 6 days ago
Malaysia, Singapore
Full-time
Senior
Product Marketing Manager
Sales and Business Development
Amplitude Blockchain CRM Email Marketing Figma HubSpot Mixpanel Salesforce SQL
Apply Now
CoinGecko

CoinGecko

CoinGecko is a leading cryptocurrency ranking website offering a detailed evaluation of digital currencies based on various metrics.

IT Services
51-250
Founded 2014
View All Jobs 14

Description

  • Define and refine product positioning and messaging for developer, institutional, and monetisation customer segments.
  • Develop and maintain sales enablement materials such as case studies, one-pagers, pitch decks, landing page content, and battle cards.
  • Plan and execute go-to-market programs for new and existing product features, monetisation offerings, and vertical use cases.
  • Collaborate with Product, Sales, Growth, and Rev Ops on GTM briefs, timelines, success metrics, and lifecycle initiatives.
  • Support inbound pipeline growth and conversion for API and monetisation products through revenue and demand generation efforts.
  • Conduct customer research, win/loss analysis, and competitor benchmarking to improve messaging and identify new opportunities.
  • Partner with Content, Creative, and freelancers to create assets for GTM, nurture journeys, and sales conversations.
  • Track and report on the commercial impact of GTM, content, and enablement initiatives, including pipeline influence and revenue contribution.
  • Improve existing workflows and create new playbooks and documentation as needed.
  • Mentor interns and junior team members, and manage freelancers or agencies when required.

Requirements

  • 4+ years of relevant experience in product marketing, B2B SaaS, or revenue-focused marketing roles.
  • Experience in API, crypto, fintech, developer tools, monetisation, or infrastructure products is highly preferred.
  • Proven ownership of positioning, go-to-market strategy, sales enablement, and revenue-driving initiatives.
  • Experience working across both product-led and sales-led growth motions, including support for enterprise or high-value accounts.
  • Strong product marketing fundamentals, including positioning, messaging, GTM execution, ICP segmentation, value propositions, and pipeline influence.
  • Experience using tools such as Google Sheets, GA4, Figma, HubSpot, Salesforce, Mixpanel, or Amplitude.
  • Basic familiarity with SQL or CRM/email tools for lifecycle nurturing is a bonus.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field is a plus.
  • Passion for cryptocurrency, blockchain, or financial markets is a strong plus.
  • Experience hiring and managing freelancers and/or agencies is a plus.

Benefits

  • Remote work flexibility with optional office space in Malaysia and Singapore.
  • Life and hospitalization insurance, including hospitalization coverage for dependents.
  • Virtual share options, subject to terms and conditions.
  • Annual bonus, subject to terms and conditions.
  • Monthly meal allowance of RM600 or SGD400.
  • Annual learning allowance of USD500 for professional and personal development.
  • Parking allowance on a claim basis.
  • Social activity allowance for team outings and activities.

Interested in this position?

Apply directly on the company website

Apply Now

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