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Lead Product Marketing Manager - Enterprise

1 hour, 3 minutes ago
United States
Full-time
Lead
Product Marketing Manager
Sales and Business Development
Apply Now
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012
View All Jobs 115

Description

  • Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment.
  • Synthesize market trends, competitive dynamics, seasonal signals, and field feedback to decide GTM focus areas.
  • Design enterprise sales plays from ICP definition through field launch and support enablement adoption.
  • Develop competitive positioning and messaging that gives sales a clear edge in enterprise deals.
  • Serve as the PMM lead on enterprise integrated marketing campaigns, contributing strategy, messaging, and assets.
  • Own the strategic concept behind anchor assets such as maturity assessments, industry benchmarks, and research-driven frameworks.
  • Maintain and evolve core enterprise field assets, including the pitch deck library, landing page, EBC materials, objection handling, and discovery frameworks.
  • Translate product vision and roadmap into compelling narratives for enterprise audiences.
  • Synthesize field and customer insights to influence roadmap prioritization and create positioning for product gaps when needed.
  • Track enterprise GTM performance across pipeline sourced, pipeline influenced, and closed-won rates, and deliver structured readouts with recommendations.

Requirements

  • 8+ years of product marketing experience, with a meaningful portion focused on B2B SaaS.
  • Direct experience marketing to mid-market and enterprise buyers is required.
  • Demonstrated ability to own GTM programs end-to-end, from positioning through execution and performance readout.
  • Experience supporting complex, multi-stakeholder sales cycles and enabling large sales organizations.
  • Ability to adapt positioning and messaging across segments, motions, and competitive contexts.
  • Strong ability to frame ambiguous problems, synthesize competing inputs, and communicate clear recommendations to senior stakeholders.
  • High craft bar for written and visual work, with output ready for executive and external audiences with minimal revision.
  • Proven ability to drive alignment across teams through influence rather than formal authority.
  • Experience operating independently without close management oversight.
  • Active mentoring experience and a history of raising the quality bar within a team environment.

Benefits

  • Base pay range of $140,000 to $210,000 USD for US locations.
  • Eligibility for an annual cash bonus plan.
  • Eligibility for variable compensation (OTE) for sales and customer success roles, where applicable.
  • Equity and sign-on payments may be included in total compensation.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Up to 10% travel for onboarding, client or partner work, team meetings, and industry events.
  • Accommodations available as needed for responsible AI use and interview participation.

Interested in this position?

Apply directly on the company website

Apply Now

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