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Senior Alliance Marketing Manager

1 month ago
United States
Full-time
Senior
Partnerships Manager
Sales and Business Development
AWS Content Marketing CRM ERP NetSuite Salesforce SAP Shopify
Apply Now
Celigo

Celigo

Celigo is a leading integration platform as a service (iPaaS) provider that enables businesses to integrate, automate, and optimize their processes. With a focus on SaaS applications, Celigo offers solutions to extend functionality, improve visibility,...

IT Services
51-250
Founded 2011
$80M raised
View All Jobs 11

Description

  • Lead co-marketing programs with strategic partners including AWS, Microsoft, Shopify, and SAP.
  • Translate partner go-to-market priorities into campaigns that generate pipeline for Celigo.
  • Develop joint value propositions and messaging across landing pages, events, one-pagers, and sales materials.
  • Plan, execute, reconcile, and optimize co-marketing funds and MDF.
  • Run partner demand-generation programs, including marketplace listings, webinars, newsletters, paid media, and field events.
  • Create enablement materials such as solution briefs, battle cards, and joint pitch materials.
  • Coordinate Celigo’s participation in partner events and optimize marketplace listings.
  • Track pipeline influence, partner-sourced leads, MDF utilization, and co-sell activity; report insights to leadership.
  • Serve as the marketing point of contact for alliance partners and coordinate joint planning cycles.

Requirements

  • 7+ years of B2B marketing experience, including at least 2 years in partner, alliance, or channel marketing within SaaS.
  • Hands-on experience with a major platform ecosystem such as AWS, Microsoft, SAP, Shopify, or a comparable enterprise platform.
  • Proven success delivering co-marketing programs that generated measurable pipeline.
  • Ability to align two large organizations with different goals and identify mutually valuable programs.
  • Experience navigating complex partner organizations and building cross-functional relationships.
  • Fluency in demand-generation tactics including digital campaigns, webinars, content syndication, marketplace optimization, and field events.
  • Strong written communication and ability to create clear joint value propositions.
  • Comfort using CRM or marketing automation systems, tracking pipeline influence, and building performance reports.
  • Familiarity with iPaaS, integration, or ERP ecosystems such as NetSuite, Salesforce, or SAP is preferred.
  • Highly organized, self-directed, and capable of managing multiple partner relationships simultaneously.

Benefits

  • Base salary range of $100,000–$140,000 per year, with potential variable incentives and additional compensation.
  • Remote-first culture focused on trust, collaboration, and transparency.
  • Three weeks of vacation starting in the first year, plus wellness days and holidays.
  • Parental leave and a comprehensive benefits package.
  • Monthly technology stipend.
  • Learning, recognition, and career development opportunities.
  • Inclusive, high-growth work environment.

Interested in this position?

Apply directly on the company website

Apply Now

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