Sr. Manager / Director, GTM Strategy & Planning

6 days ago
Full-time
Lead
Sales and Business Development
Addepar

Addepar

Addepar is a financial operating system that aggregates over $4 trillion in assets for professional wealth and asset management firms, offering customizable reporting and visualization tools.

Capital Markets
251-1K
Founded 2009
$473M raised

Description

  • Drive the annual and in-year go-to-market planning cycle across revenue, capacity, headcount, segmentation, quota, and margin planning.
  • Translate company targets into bottoms-up revenue plans with clear market, segment, and channel assumptions.
  • Own pacing and performance reporting against plan, including forecasting, pipeline health, and revenue attainment visibility.
  • Maintain assumption tracking and scenario modeling to monitor shifts in key GTM drivers and quantify downstream impacts.
  • Define and refine the go-to-market pricing framework, including deal structure guidelines, packaging, and discount thresholds.
  • Partner with Finance, Product, and Marketing on pricing models, revenue scenarios, and business cases.
  • Align cross-functional GTM initiatives across Sales, Operations, Product, Finance, Marketing, and Client teams.
  • Lead the territory carving process to define and assign territories for optimal sales coverage.
  • Partner with Sales Operations on commission structures and incentive programs aligned to GTM goals.
  • Lead and develop the GTM Strategy & Planning team, including priorities, direction, and performance culture.

Requirements

  • 9+ years of experience in GTM strategy, sales operations, management consulting, investment banking, or a related field.
  • At least 3 years of people management experience.
  • Bachelor's degree in a quantitative field such as Statistics, Math, Finance, Engineering, or Sciences.
  • Demonstrated experience owning pricing strategy, including pricing models, competitive analysis, and monetization decisions.
  • Strong business acumen and ability to influence senior stakeholders and drive cross-functional alignment.
  • Proven experience establishing operational objectives and leading teams through implementation in a fast-paced, high-growth environment.
  • Excellent communication and executive presence with the ability to present complex analyses to senior leadership.
  • Experience with BI and analytics tools such as Tableau, Looker, or Databricks.
  • Experience with Salesforce and other CRM/sales tech platforms.
  • Advanced modeling skills in Excel or similar tools.
  • Must be legally authorized to work in the United States without current or future visa sponsorship.
  • Role may be leveled as Senior Manager or Director based on experience.

Benefits

  • $184,000-$230,000 base salary plus bonus, equity, and benefits.
  • Market-based pay determined by role, experience, qualifications, and work location.
  • Growth potential as the GTM organization continues to scale.
  • Equal opportunity employer with a commitment to inclusion and belonging.
  • Reasonable accommodations available for candidates and employees with disabilities.

Interested in this position?

Apply directly on the company website

Apply Now

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