Chief Growth Officer (Pre-Settlement Funding)

2 hours, 16 minutes ago
Full-time
Lead
Sales and Business Development
Simple Citi

Simple Citi

SimpleCiti is a strategic placement firm specializing in private equity and debt with a focus on financial controls, operational excellence, and innovation. With 60 years of combined talent, we drive value creation through investments in various sector...

Capital Markets
1-10
Founded 2019

Description

  • Own end-to-end growth across paid media, digital funnels, intake workflows, CRM, automation, and monetization.
  • Design and optimize AI-powered lead intake systems for plaintiff-side verticals such as personal injury, MVA, and medmal.
  • Build and manage CRM systems with automated drip campaigns, SMS, voice drops, and AI agents.
  • Launch and manage performance campaigns across Meta, Google, YouTube, TikTok, and other acquisition channels.
  • Use AI tools to automate scoring, outreach, and follow-up workflows throughout the customer lifecycle.
  • Track and improve core growth KPIs including lead quality, approval rate, CAC, LTV, IRR, and qualified deal volume.
  • Work closely with capital markets, legal, and underwriting teams to align growth strategy with funding criteria.
  • Lead the design and deployment of AI-based workflows for real-time lead engagement, routing, and decisioning.
  • Build internal tooling to support dynamic scoring, follow-up, and pipeline optimization.
  • Continuously test and refine CTAs, landing pages, offers, and conversion flows to improve velocity and ROI.

Requirements

  • 5+ years of experience in growth, DTC lending, plaintiff funding, or legal fintech.
  • Proven experience scaling performance marketing with clear ROI visibility.
  • Deep familiarity with AI tools and frameworks used in customer acquisition and funnel automation.
  • Experience with CRM and marketing automation platforms such as GoHighLevel, Iterable, and ActiveCampaign.
  • Data- and KPI-driven mindset with the ability to operate autonomously in a fast-paced environment.
  • Preferred experience in pre-settlement funding or legal intake.
  • Understanding of how case quality and case type affect underwriting and funding decisions.
  • Bonus experience building AI agents for lead engagement via chat, SMS, or phone.

Interested in this position?

Apply directly on the company website

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