Campaign Manager (ABM)

1 hour, 11 minutes ago
Full-time
Lead
Sales and Business Development
ShipBob

ShipBob

ShipBob is a global ecommerce fulfillment solution that empowers businesses to scale, offer 2-day shipping, manage inventory, and streamline shipments. With a focus on simplifying the shipping process, ShipBob provides best-in-class supply chain soluti...

Air Freight & Logistics
251-1K
Founded 2014
$330M raised

Description

  • Maintain AI-powered account dossiers covering company intelligence, engagement data, and buying committee maps.
  • Track decision-makers, influencers, blockers, priorities, and changes within target accounts.
  • Use AI to develop account briefs, play scenarios, timing recommendations, and messaging angles.
  • Design and execute 1:1 and 1:few ABM programs across email, paid media, events, gifting, content, and partnerships.
  • Coordinate Product Marketing, Content, Paid Acquisition, Events, Marketing Automation, Partnerships, and Sales teams.
  • Own campaign strategy through execution, including budgets, timelines, dependencies, and delivery quality.
  • Build and manage a testing roadmap for audiences, demand sources, messaging, offers, and experiences.
  • Measure engagement, attributed pipeline, causal impact, conversion rates, and campaign performance.
  • Create ABM dashboards, reporting frameworks, playbooks, and scalable programs based on successful tests.
  • Partner with Sales and AE/BDR teams to establish feedback loops and improve account engagement.

Requirements

  • 8 years of professional experience in demand generation and account-based marketing.
  • Experience with ICP definition, account tiering, buying-group mapping, and 1:1 or 1:few program design.
  • Demonstrated success executing demand-generation campaigns that produce sourced or influenced pipeline.
  • AI/LLM fluency and prompt-engineering skills for extracting actionable account insights.
  • Strong analytical and experimentation skills, including hypothesis development, test design, and success metrics.
  • Experience with 6sense, Demandbase, or a similar ABM platform, including segmentation and activation.
  • Fluency with HubSpot and Salesforce campaign objects, audience models, and reporting.
  • Ability to influence cross-functional teams without direct authority; excellent written and verbal communication.
  • Working knowledge of sales operations, account qualification, lead-to-account matching, source and stage definitions, BDR handoffs, and closed-loop reporting.
  • Demandbase or similar ABM certification, vertical ABM experience, and a feedback-driven testing mindset are preferred.

Benefits

  • Remote work available in listed U.S. states.
  • Target salary of $114,000–$135,000 plus eligibility for a discretionary bonus plan.
  • Medical, dental, vision, and basic life insurance.
  • Paid maternity/parental leave, holidays, flexible time off, and sick leave.
  • One wellness day per quarter.
  • 401(k) match.
  • Access to AI and productivity tools at no cost from the first day of employment.

Interested in this position?

Apply directly on the company website

Apply Now

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