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Demand Generation Specialist

3 hours, 5 minutes ago
United States
Full-time
Mid Level
Lead Generation Specialist
Sales and Business Development
Apply Now
Clients Blackbox

Clients Blackbox

Clients Blackbox is a direct response marketing company specializing in helping financial advisors and insurance agents sell fixed indexed annuities (FIAs) to get more clients online. Their strategy targets individuals aged 55-75 for retirement plannin...

Professional Services
1-10
Founded 2021
View All Jobs 64

Description

  • Own a portfolio of client accounts as the primary point of contact.
  • Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
  • Prepare and deliver bi-weekly performance reports at least 24 hours before client calls.
  • Translate campaign data into clear recommendations for non-technical clients.
  • Build, launch, and optimize Meta lead-generation and appointment-booking campaigns.
  • Manage budgets, audience targeting, bid strategies, creative testing, and campaign variables.
  • Monitor performance daily against cost-per-appointment and other key metrics.
  • Diagnose underperforming campaigns and develop improvement strategies.
  • Set up and troubleshoot Meta pixels, conversion events, Calendly integrations, Zapier automations, and lead-routing workflows.
  • Proactively resolve technical, tracking, and lead-flow issues affecting client results.

Requirements

  • 4+ years of hands-on paid media experience, with a strong focus on Meta advertising.
  • Experience managing multiple client accounts simultaneously and leading client-facing conversations.
  • Proven ability to manage campaigns toward defined performance targets and support client retention.
  • Experience with conversion tracking, pixels, and basic marketing automation.
  • Strong communication, organization, and problem-solving skills.
  • Experience in financial services marketing (preferred).
  • Experience with lead-generation, appointment-setting, or video sales letter campaigns (preferred).
  • Experience with high-ticket or considered-purchase funnels and direct-response advertising (preferred).
  • Ability to take ownership, investigate issues, act decisively, and clearly explain performance to clients.

Benefits

  • Paid time off, including vacation, sick time, and public holidays.
  • Training and development opportunities.
  • Work-from-home arrangement.
  • Flexible schedule.
  • Performance bonus.

Interested in this position?

Apply directly on the company website

Apply Now

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