Senior Demand Generation Manager

1 hour, 10 minutes ago
Full-time
Lead
Sales and Business Development
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977

Description

  • Design and execute go-to-market and demand generation programs that build awareness, generate leads, and drive qualified pipeline and revenue.
  • Develop demand generation frameworks, approaches, and best practices across the marketing function.
  • Use Marketo, SFDC, CRM, marketing automation, webinars, and digital platforms to deploy and optimize campaigns.
  • Partner with Sales, Product, and Customer Success on messaging, positioning, content, product launches, and market expansion.
  • Create campaign content, communications, sales enablement materials, and a rolling campaign calendar aligned with business goals.
  • Establish KPIs and reporting frameworks to measure campaign performance, optimize ROI, and guide decisions.
  • Lead complex cross-functional initiatives and represent Demand Generation in internal and external engagements.
  • Manage program budgets and recommend investments that maximize scalability and return on investment.
  • Mentor marketing and partner-team colleagues while promoting continuous learning and improvement.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • 10+ years of B2B marketing experience with deep expertise in demand generation.
  • Proven success building and scaling demand generation programs in a high-growth SaaS environment.
  • Expertise with marketing automation, CRM, and analytics platforms, including Marketo and SFDC.
  • Experience establishing campaign KPIs, reporting frameworks, and performance measurement programs.
  • Ability to lead cross-functional initiatives and influence stakeholders without direct authority.
  • Exceptional communication, analytical, and mentoring skills.
  • Experience with public safety or mission-driven technology markets preferred.
  • Legal authorization to work in Canada and ability to obtain and maintain a Government of Canada Reliability security clearance.
  • Ability to pass fingerprint-based background checks and comply with potential CJIS and customer-specific security requirements.

Benefits

  • Competitive base salary determined by experience, education, market data, internal equity, and business needs.
  • Comprehensive benefits package.
  • Potential eligibility for incentive plans or discretionary performance bonuses.
  • Equity, diversity, inclusion, and barrier-free workplace commitments.
  • Recruitment accommodations available throughout the hiring process.

Interested in this position?

Apply directly on the company website

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