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Senior Demand Generation & Campaign Strategy Manager

3 days, 2 hours ago
United States
Full-time
Senior
Lead Generation Specialist
Marketing and Growth
Email Marketing HubSpot Salesforce SEMrush Social Media Marketing
Apply Now
Agility Robotics

Agility Robotics

Agility Robotics offers advanced automation solutions for supply chain and manufacturing, connecting manual and automated processes with scalable and reliable labor solutions. Partnering with GXO, they revolutionize logistics operations with innovative...

Industrial Conglomerates
51-250
Founded 2015
$179M raised
View All Jobs

Description

  • Plan, execute, and measure integrated demand generation programs across web, social, email, search, paid media, webinars, and events.
  • Launch and optimize paid social, search, display, and programmatic campaigns while managing budgets and agency partnerships.
  • Build account-based marketing programs using buying signals and multi-touch campaigns for complex buying committees.
  • Maintain an integrated campaign calendar aligned with pipeline targets, launches, and industry moments.
  • Track KPIs including pipeline generation, MQL-to-SQL conversion, and paid media ROI.
  • Design and analyze A/B and multivariate tests across emails, landing pages, ads, and forms to improve conversion rates.
  • Develop SEO strategy and evaluate emerging AEO/GEO practices across AI-driven search platforms.
  • Collaborate with Brand, Content, Product Marketing, and Events teams on funnel-stage content and campaign assets.
  • Partner with Sales on enablement materials, messaging, lead follow-up, and campaign feedback.
  • Use campaign performance data to inform content planning, messaging, and channel investment.

Requirements

  • 7+ years of experience in demand generation, campaign marketing, or performance marketing.
  • Bachelor’s degree in Marketing, Business, or a related field; master’s degree preferred.
  • Experience managing multi-channel campaigns across web, email, social, paid media, programmatic, and webinars/events.
  • Hands-on experience managing paid media channels, agencies, budgets, briefings, and performance accountability.
  • Proficiency with marketing automation and CRM platforms such as HubSpot and Salesforce.
  • Experience with ABM platforms such as 6sense or Demandbase; lead scoring and lifecycle management experience preferred.
  • Strong experience partnering with Sales, Sales Enablement, Content, and Product Marketing teams.
  • Ability to design, execute, and analyze A/B tests and derive actionable insights from campaign data.
  • Working knowledge of SEO and familiarity with AEO/GEO; experience with Google Search Console, GA4, SEMrush, or Ahrefs preferred.
  • Strong project management, organization, communication, and analytical skills; U.S. work authorization required.

Benefits

  • Fully remote work, with hybrid options near Salem, Oregon; Pittsburgh, Pennsylvania; or Fremont, California.
  • Base salary range of $123,000–$192,000 USD.
  • 401(k) with a 6% company match and company stock options.
  • 100% company-paid medical, dental, vision, and short- and long-term disability insurance, effective the first day.
  • Flexible unlimited PTO for exempt employees, 12 company holidays, and a winter shutdown.
  • Generous paid parental leave, Employee Assistance Program, professional development, and tuition reimbursement.
  • Eligible roles may include annual discretionary bonuses and relocation assistance.

Interested in this position?

Apply directly on the company website

Apply Now

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