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Director, Demand Generation

2 hours, 34 minutes ago
United States
Full-time
Executive
Lead Generation Specialist
Sales and Business Development
HubSpot Salesforce SEO
Apply Now
KPA

KPA

KPA provides comprehensive Environmental Health and Safety (EHS) software, expert consulting, and award-winning training to help organizations improve safety, ensure compliance, and reduce risks across various industries.

Professional Services
251-1K
Founded 1986
View All Jobs 3

Description

  • Define KPA’s multi-year demand generation strategy, annual plan, targets, budget, channel mix, and capacity.
  • Design segment-specific go-to-market motions for dealers, multi-rooftop groups, fleet, adjacent markets, new logos, account-based marketing, and expansion.
  • Own the demand playbook, funnel stages, Marketing-Sales-Client Success handoffs, and service levels.
  • Own marketing-sourced and influenced pipeline targets, forecasting, budget allocation, and investment cases.
  • Establish funnel definitions, attribution standards, reporting, and measurement for pipeline, velocity, CAC, CPL, and payback.
  • Create the multi-year plan for team structure, hiring, agency use, technology, and capability development.
  • Set the marketing technology roadmap and operating model for AI, automation, data handling, accuracy, and brand safeguards.
  • Lead account-based and expansion strategies with Sales, Client Success, Product, Product Marketing, Consulting, and Revenue Operations.
  • Develop and retain the demand generation team, direct agency partners, and represent marketing performance to executives and the board.

Requirements

  • 10–15 years of progressive B2B demand generation or growth marketing experience, ideally in SaaS or technology.
  • At least 3 years leading a marketing team or function.
  • Demonstrated experience building and scaling a demand generation function from the ground up.
  • Experience owning pipeline targets, forecasting, and budgets presented to executives, a CFO, or a board.
  • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.
  • Expertise in go-to-market strategy, segmentation, channel economics, CAC, payback, pipeline coverage, forecasting, funnel governance, and attribution.
  • Experience designing teams, hiring, coaching managers, and managing agencies.
  • Track record using AI and automation in marketing workflows with appropriate operational guardrails.
  • Strong working knowledge of HubSpot, Marketo, Pardot, or similar platforms, plus Salesforce.
  • Experience directing paid search and social, SEO and AI answer-engine visibility, ABM and intent platforms, events, and lifecycle programs.
  • Automotive retail, fleet, insurance, EHS, HR, regulated B2B, or multi-product portfolio experience preferred.
  • Primarily sedentary computer-based work with frequent communication and occasional travel.

Benefits

  • Annual base salary of $150,000–$180,000, commensurate with experience.
  • Annual bonus potential of up to 10%.
  • Medical, dental, vision, and flexible spending accounts.
  • Paid time off, paid holidays, and floating holidays.
  • 401(k) with company match and immediate vesting.
  • Company-funded life insurance and employee assistance programs.
  • No-cost mental health benefits.

Interested in this position?

Apply directly on the company website

Apply Now

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