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Marketing Manager (Canada)

1 month, 2 weeks ago
Canada
Full-time
Senior
Marketing Manager
Marketing and Growth
Affiliate Marketing CRM Email Marketing Looker Redash Salesforce Tableau
Apply Now
Sezzle

Sezzle

Sezzle is a payments company revolutionizing the buy now, pay later experience with interest-free installment plans, empowering consumers and merchants alike.

Diversified Financial Services
251-1K
Founded 2016
View All Jobs 189

Description

  • Own user and merchant acquisition goals for Canada by defining targets and building campaigns to meet them.
  • Drive active user growth through lifecycle marketing, re-engagement programs, and personalized communications.
  • Develop revenue-focused campaigns that increase transaction volume, basket size, and merchant GMV.
  • Identify and prioritize high-efficiency channels, then optimize spend against CAC and ROI targets.
  • Leverage AI tools to accelerate content creation, campaign ideation, audience segmentation, and personalization.
  • Use AI-assisted insights to identify growth trends, optimize performance, and surface actionable opportunities.
  • Partner with Sezzle retailers on co-marketing efforts to drive consumer acquisition and merchant revenue.
  • Build and maintain data analytics frameworks to track, measure, and report on acquisition, engagement, and revenue KPIs.
  • Translate business objectives into customer personas, journeys, and digital experiences that convert.
  • Develop documentation, timelines, and status updates to communicate progress to stakeholders.

Requirements

  • 5+ years of progressive experience in marketing or a related field with a proven track record of driving user acquisition and revenue.
  • Bachelor's degree with a minimum 3.5 GPA.
  • Strong data analytics skills with experience using tools such as Redash, Tableau, Looker, or similar.
  • Proven ownership of KPIs including CAC, LTV, conversion rates, and active user metrics.
  • Success with app marketing channels such as push notifications, email marketing, in-app banners, and affiliates.
  • Proficiency in email marketing platforms such as Braze, Active Campaign, or Stripo.
  • Working knowledge of AI tools such as ChatGPT and Claude and their use in marketing workflows.
  • Ability to work cross-functionally as an individual contributor with all levels of management.
  • English speaking with French fluency preferred.
  • Experience in fintech marketing and/or the retail sector preferred.
  • Familiarity with Salesforce or similar CRM platforms preferred.
  • Experience building growth strategies from the ground up in fast-paced environments preferred.

Benefits

  • Salary of $90,000-$120,000 CAD annually plus a PSIP performance bonus.
  • Competitive salary.
  • Life, LTD, medical, dental, and vision insurance.
  • Volunteer hours and sabbatical.
  • Highly discounted LifeTime gym membership.
  • RRSP with employer match.
  • Remote, full-time role.
  • Collaborative and fun team environment.

Interested in this position?

Apply directly on the company website

Apply Now

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