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Senior Marketing Manager

12 hours, 41 minutes ago
Australia
Full-time
Lead
Marketing Manager
Marketing and Growth
Content Marketing Digital Marketing Email Marketing Facebook Ads LinkedIn Ads Salesforce SEO
Apply Now
Workato

Workato

Workato is the Enterprise Automation Platform that enables seamless integration and automation of workflows for both business and IT teams, utilizing AI-powered technology for efficient outcomes.

IT Services
251-1K
Founded 2013
$415M raised
View All Jobs 43

Description

  • Support the overall marketing strategy and execution for the ANZ market.
  • Research and identify third-party programs that drive new logos, thought leadership, and brand awareness.
  • Develop solution-focused content and programs to reach target audiences.
  • Collaborate with Product Marketing, Design, Sales, and Customer Success to execute messaging and deliverables.
  • Architect and execute multi-channel integrated campaigns across field and digital channels.
  • Develop personalized campaigns for strategic accounts and partner with Sales, SDRs, and Customer Success to drive pipeline and expand accounts.
  • Develop compelling, audience-centric messaging and creative content for different buyer personas, industries, and funnel stages.
  • Manage campaign budgets with a strong focus on ROI and continuously improve performance metrics.
  • Develop and manage landing pages, microsites, and tailored content assets in partnership with content and design.
  • Own the end-to-end planning, execution, and optimization of campaigns across paid search, paid social, display, email, SEO, GEO, and content syndication.

Requirements

  • 8+ years of B2B software/technology partner or field marketing experience.
  • Experience handling large events of 1,000+ people.
  • Preferred experience marketing to IT audiences.
  • Ability to travel occasionally when travel permits.
  • Preferred experience managing a team.
  • Knowledge of Marketo, Salesforce, and other MarTech tools preferred.
  • Exceptional attention to detail.
  • Ability to handle high-stress situations with a proactive, "make it happen" attitude.
  • Team-oriented, high-energy, and excellent interpersonal and cross-collaboration skills.

Benefits

  • Flexible, trust-oriented culture with strong ownership.
  • Balanced productivity and self-care focus.
  • Dynamic work environment with a multitude of benefits.
  • Recognition as a remote-friendly company, including being ranked #1 best company for remote workers by Quartz.

Interested in this position?

Apply directly on the company website

Apply Now

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