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Digital Marketing Manager

3 weeks, 2 days ago
United States
Full-time
Senior
Digital Marketing Manager
Marketing and Growth
Domo Facebook Ads Google Ads HubSpot Power BI Salesforce
Apply Now

RR Digital Media

RR Digital Media specializes in helping high-value businesses enhance their client acquisition through a combination of SEO, paid media, and performance-driven strategies, operating on a partnership model that emphasizes shared risk and mutual success ...

Media
Founded 2023
View All Jobs 6

Description

  • Partner with the personal injury paid media team to develop and execute campaign strategies for law firm clients.
  • Advise on creative strategy, including A/B testing for images, copy, landing pages, and videos.
  • Review paid search and paid social performance to identify trends, opportunities, and areas for improvement.
  • Guide recommendations on budgets, targeting, landing pages, and lead quality.
  • Work to improve lead volume, signed case volume, and acquisition costs.
  • Create proposal decks and strategy materials for prospective and current law firm clients.
  • Develop clear, simple strategy recommendations covering opportunities, budgets, KPIs, and next steps.
  • Turn marketing ideas and performance data into client-ready presentations and slides.
  • Analyze campaign, lead, and intake data to assess performance and identify what should be tested next.
  • Share actionable recommendations with internal teams, leadership, and clients.

Requirements

  • 5+ years of experience in marketing strategy, legal marketing, law firm marketing, or agency-side client strategy.
  • Experience as a law firm or legal agency paid marketing leader.
  • Strong background in personal injury or plaintiff-side legal marketing.
  • Experience with paid search and paid social strategy.
  • Strong data analysis skills.
  • Experience building proposal decks, client presentations, or marketing plans.
  • Understanding of lead generation, intake, conversion tracking, and signed case acquisition.
  • Strong communication and collaboration skills.
  • Familiarity with platforms such as Google Ads, Meta Ads, LSAs, GA4, Looker Studio, PowerBI, Domo, Salesforce (Litify), HubSpot, Lead Docket, Filevine, Smart Advocate, and similar tools.
  • Familiarity with legal advertising compliance.
  • Agency experience, multi-client experience, or experience leading marketing for a personal injury law firm (preferred).

Benefits

  • 401(k) with 100% match on employee contributions up to 4% of compensation.
  • Unlimited manager-approved paid time off.
  • Health insurance with Aetna PPO and EPO options, subsidized by $300 per month.
  • Dental and vision insurance through Guardian.
  • Company-provided MacBook.

Interested in this position?

Apply directly on the company website

Apply Now

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