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Digital Marketing Manager - Ecommerce

23 hours, 8 minutes ago
Brazil, Malaysia, Philippines, Singapore
Full-time
Senior
Digital Marketing Manager
Project and Program Management
E-commerce Email Marketing Google Ads Shopify
Apply Now

Living in a Bubble

Living in a Bubble is a campervan/RV accessories brand focused on vanlife essentials such as magnetic fly screens, window covers, roof vent covers, storage accessories, and related travel gear. The company describes itself as a lifestyle and outdoors movement created by outsiders for outsiders.

Retail
11-50
Founded 2020
View All Jobs 7

Description

  • Own the overall marketing P&L for the Australian and US Shopify stores.
  • Set, monitor, and defend performance targets for MER, CAC, blended ROAS, AOV, LTV, and revenue.
  • Diagnose funnel performance issues and direct the team’s response to underperformance.
  • Make data-driven decisions on budget allocation, channel mix, and growth priorities.
  • Manage and develop four direct reports through weekly 1:1s, KPIs, and performance reviews.
  • Set the team’s weekly operating cadence, including stand-ups, trading reviews, and debriefs.
  • Brief the media buyer on budget guardrails, scaling rules, and creative testing priorities.
  • Brief the content creator on UGC angles, hooks, scenes, and deliverables.
  • Write and review creative briefs, test plans, and trading reports.
  • Pull and interpret data from Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads.
  • Lead CRO improvements across product pages, checkout flow, and mobile experience.
  • Own end-to-end product launch playbooks, including briefing, timing, channel sequencing, and post-launch review.
  • Improve email and SMS lifecycle flows in Klaviyo to support retention, AOV, and LTV.
  • Deliver monthly reports to the founder team covering performance trends, learnings, and budget versus plan.
  • Review and challenge the media buyer’s weekly performance reports.
  • Step in during operational issues such as creative fatigue, MER drops, stockouts, and launches.

Requirements

  • Bachelor’s degree in business or marketing.
  • 4+ years of DTC ecommerce marketing experience at a manager level.
  • Experience growing Shopify sales for physical consumer products.
  • Hands-on proficiency with Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads.
  • Experience managing a small team of marketing specialists.
  • Experience with KPI-led performance management.
  • Experience with creative testing.
  • Experience with conversion rate optimization (CRO).
  • Availability during AEST business hours.
  • Background in adventure or outdoor lifestyle products is a plus.

Benefits

  • Full-time remote working arrangement.
  • AEST working hours, approximately 9am–5pm Brisbane time.
  • Direct overlap with the Philippines-based team.
  • Annual profit share.
  • Sick leave and annual vacation leave.
  • Direct ownership of marketing strategy across two growing markets.
  • Opportunity to work with a fast-moving team building a category leader in the vanlife space.

Interested in this position?

Apply directly on the company website

Apply Now

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