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Sr. Demand Generation Specialist (Remote)

2 days, 4 hours ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Content Marketing Copywriting CRM Email Marketing Salesforce
Apply Now
RainFocus

RainFocus

RainFocus simplifies event management, unifies program experiences, and optimizes omnichannel marketing for virtual, in-person, and hybrid events. The platform fuels events with data connectivity, enabling personalized marketing campaigns and faster de...

IT Services
251-1K
Founded 2013
$42M raised
View All Jobs 14

Description

  • Build, test, optimize, and deploy email campaigns, newsletters, nurture programs, and event promotions.
  • Translate approved campaign briefs into execution plans, timelines, and dependency management.
  • Draft email copy and coordinate creative and content requests across marketing teams.
  • Support account-based campaigns through target-list development, email execution, and account-team coordination.
  • Collect and validate monthly email, nurture, and channel performance metrics.
  • Recommend campaign ideas and channel strategies based on account, industry, persona, and performance data.
  • Maintain process documentation and internal resources that improve cross-functional alignment.
  • Manage sponsorship operations for the annual INSIGHT conference, including communications, deadlines, branding, contracts, deliverables, and payments.
  • Identify innovative marketing tactics and use AI tools to automate workflows and improve efficiency.
  • Manage assigned priorities independently while meeting agreed timelines.

Requirements

  • Bachelor’s degree in marketing, communications, or a related field.
  • 4+ years of B2B marketing experience; account-based marketing or demand generation experience preferred.
  • Strong understanding of marketing automation and CRM platforms; Marketo, Demandbase, and Salesforce experience preferred.
  • Hands-on ability to build, segment, test, and deploy high-volume email programs independently.
  • Ability to analyze campaign metrics and use findings to improve marketing performance.
  • Strong project management and organizational skills with attention to detail.
  • Data-driven mindset and willingness to experiment for measurable results.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively.
  • Interest in using AI and automation to reduce manual workloads.

Benefits

  • Competitive salary and benefits.
  • 401(k) plan.
  • Generous paid time off.
  • Team-building activities.
  • Opportunities to participate in events around the world.

Interested in this position?

Apply directly on the company website

Apply Now

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