Director of Demand Generation

3 weeks, 1 day ago
Full-time
Executive
Sales and Business Development
Meeting Tomorrow

Meeting Tomorrow

Meeting Tomorrow is a top nationwide AV company offering audio visual rentals and services for in-person, hybrid, and virtual events, with a focus on exceeding expectations.

Industrials
51-250
Founded 2003

Description

  • Own the end-to-end demand generation pipeline from first touch through sales handoff.
  • Build and execute a demand generation roadmap aligned with revenue targets and Sales priorities.
  • Manage Google Ads and LinkedIn campaigns, including targeting, creative testing, performance analysis, and budget allocation.
  • Own SEO strategy and execution, including keyword targeting, on-page optimization, content signals, and technical SEO.
  • Develop the company’s visibility in AI-powered search environments such as ChatGPT, Perplexity, and Google AI Overviews.
  • Build and manage agentic workflows that automate functions such as lead scoring and outreach sequencing.
  • Track and report CPL, MQL volume and quality, MQL-to-SQL conversion, pipeline contribution, and CAC.
  • Run A/B tests and cross-channel comparisons to improve performance.
  • Partner with Sales on lead handoffs, pipeline reviews, and feedback loops.
  • Ensure outbound programs comply with CAN-SPAM, GDPR, and CCPA.

Requirements

  • Demonstrated SEO expertise spanning both technical and content optimization, with measurable ranking results.
  • Hands-on experience building at least one AI agent or agentic workflow that automated a real business process.
  • Proven record of growing digital leads and tying channel performance to revenue.
  • Strong data fluency, including independent analysis and the ability to explain pipeline performance to leadership.
  • Experience with Google Ads and LinkedIn paid media platforms.
  • Experience with HubSpot, Marketo, ActiveCampaign, or an equivalent marketing automation or CRM system.
  • Experience owning a revenue target, developing a multi-year revenue model, and defending acquisition budgets to executive or investor stakeholders.
  • Builder-oriented, entrepreneurial approach with the ability to create structure and make progress in ambiguous environments.
  • Systems-thinking mindset focused on automation and scalable demand generation.
  • Collaborative approach to Sales partnership and pipeline ownership.

Benefits

  • Medical, dental, and vision insurance options.
  • Employer-paid short- and long-term disability, life insurance, and EAP access.
  • 401(k) with employer matching up to 4%.
  • 16 PTO days, increasing with tenure, plus 9 paid holidays.
  • Annual profit-sharing bonus.
  • 12 weeks of fully paid parental leave for maternity, paternity, and adoption.
  • $50 monthly fitness reimbursement plus internet and/or cell stipends.
  • Regular social events, learning opportunities, and charitable donations of up to $1,000 annually.

Interested in this position?

Apply directly on the company website

Apply Now

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