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Integrated Campaign Manager, Higher Education

1 month, 1 week ago
United States
Full-time
Senior
Lead Generation Specialist
Project and Program Management
Content Marketing Digital Marketing Email Marketing Generative AI HubSpot Salesforce
Apply Now
Panopto

Panopto

Panopto is a leading video platform offering secure multimedia knowledge capture solutions for businesses and universities worldwide.

Media
51-250
Founded 2007
$8M raised
View All Jobs 8

Description

  • Own annual and quarterly campaign planning for the Higher Education vertical, aligning priorities with new-logo, renewal, and expansion goals.
  • Map buyer evaluation paths, identify messaging and content gaps, and prioritize campaign assets by pipeline impact.
  • Develop audience and messaging plans with Product Marketing based on competitive dynamics and higher education buying patterns.
  • Plan, launch, optimize, and report on integrated campaigns across email, webinars, paid media, events, and digital channels.
  • Write and edit campaign copy for emails, landing pages, webinar promotions, and related assets.
  • Build and manage campaigns in HubSpot or comparable marketing automation platforms, including segmentation, workflows, and reporting.
  • Coordinate with paid media agencies, SDRs, Events, Marketing Operations, Sales, and regional campaign managers.
  • Own campaign measurement, including sourced and influenced pipeline, MQL-to-SQO conversion, win rate, attribution, and channel efficiency.
  • Present campaign strategy and performance in planning sessions and quarterly business reviews.
  • Use generative AI tools to support research, drafting, insight synthesis, and repeatable campaign workflows.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
  • 5+ years of campaign or demand-generation experience in a B2B SaaS company, with ownership of a market segment or vertical.
  • Experience running multi-channel campaigns end to end, including strategy, copy, execution, and reporting.
  • Hands-on experience with HubSpot or comparable marketing automation software and Salesforce or comparable CRM.
  • Experience measuring campaigns against pipeline and revenue metrics and presenting results to cross-functional stakeholders.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines.
  • Hands-on experience using AI tools for research, drafting, or workflow automation, with an example of application.
  • Experience marketing to higher education or another committee-driven, cycle-bound market preferred.
  • Experience marketing against an entrenched incumbent preferred.
  • Familiarity with LMS ecosystems such as Canvas, Blackboard, or Moodle preferred.

Benefits

  • Remote-first work environment with remote eligibility in the US and internationally.
  • Flexible work arrangements, with occasional travel to a local international office where applicable.
  • Inclusive, equitable workplace culture with reasonable accommodations available.
  • Opportunities for professional development and ownership of campaigns from strategy through reporting.
  • Human oversight in hiring decisions, with the option to request a manual review of AI-assisted assessments.

Interested in this position?

Apply directly on the company website

Apply Now

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