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Director, Revenue Marketing & Demand Generation

7 hours, 51 minutes ago
Anywhere
Full-time
Lead
Head of Marketing
Sales and Business Development
CRM Email Marketing ERP
Apply Now
Pine Services Group

Pine Services Group

Pine Services Group supports top software partners and ISVs internationally by preserving their legacy and accelerating sustainable growth.

Internet Software & Services
View All Jobs 18

Description

  • Own the revenue marketing motion end to end, from strategy through execution.
  • Build a repeatable demand generation engine for a narrow B2B ICP.
  • Define ICP segments and run target account campaigns by buyer persona, business need, and pain point.
  • Plan and execute campaigns across webinars, events, partner marketing, referral activity, and customer proof.
  • Create commercially useful content, including landing pages, email sequences, case studies, buyer guides, and sales one-pagers.
  • Support outbound and account-based selling with messaging, talk tracks, templates, proof points, and objection handling.
  • Own CRM hygiene, campaign tracking, attribution, funnel reporting, and marketing-to-sales handoff visibility.
  • Improve website messaging, conversion paths, and digital presence to better support qualified buyers.
  • Build AI-, automation-, and workflow-driven marketing systems that increase leverage and operating discipline.
  • Work with the CEO, Director of Sales, sellers, and external vendors or freelancers as needed.

Requirements

  • 5-10+ years of B2B marketing experience, ideally in enterprise software, B2B SaaS, workflow software, tech-enabled services, professional services, or another complex B2B environment.
  • Strong demand generation and revenue marketing orientation.
  • A track record of creating pipeline for sales teams, not just brand awareness.
  • Strong writing and positioning skills, including the ability to simplify complex products and implementation-led offerings for buyers.
  • Hands-on experience with CRM and marketing automation tools.
  • Strong fluency with AI tools, workflow automation, and modern marketing software.
  • Experience using tools, templates, workflows, and automation to operate with limited headcount.
  • Experience partnering closely with sales leadership and front-line sellers.
  • Strong analytical instincts around funnel performance, attribution, and conversion.
  • Comfort operating in a PE-backed or performance-oriented environment with high urgency, high ownership, and low ego.
  • ERP reseller, ERP implementation, accounting/finance software, workflow software, vertical software, or implementation services experience is preferred.
  • Experience marketing to finance, operations, owner, and executive buyers is preferred.
  • Partner- or channel-led demand generation experience is preferred.
  • Experience with webinars, associations, referral partners, and customer advocacy campaigns is preferred.
  • Experience supporting outbound sales motions is preferred.
  • Experience managing freelancers, contractors, or specialized vendors is preferred.
  • Experience building AI-enabled marketing workflows and repeatable campaign infrastructure is preferred.

Benefits

  • Remote work environment.
  • Opportunity to report directly to the CEO.
  • Opportunity to build the marketing function from the ground up as a solo, high-leverage role.
  • Potential to identify, select, and manage contractors, freelancers, vendors, or specialized resources over time.
  • Work on a role with direct visibility into qualified meetings, pipeline, and revenue impact.

Interested in this position?

Apply directly on the company website

Apply Now

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