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Head of Marketing

8 hours, 53 minutes ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
Content Marketing
Apply Now
Yardzen

Yardzen

Yardzen: The No. 1 online landscape design service creating custom designs based on your style and property's unique characteristics. Award-winning team crafts 3D images for your dream outdoor space, connecting you with trusted landscapers to bring you...

Professional Services
51-250
Founded 2018
View All Jobs

Description

  • Lead the end-to-end marketing organization and report directly to the CEO as a member of the leadership team.
  • Drive demand generation and conversion across paid, organic, partnership, and referral channels.
  • Own acquisition and CAC targets while growing the marketing funnel.
  • Lead brand strategy and execution across all customer touchpoints.
  • Shape and communicate Yardzen’s integrated design-and-build story to customers.
  • Partner closely with product and operations to align the customer journey from first touch through build completion.
  • Own key marketing metrics including CAC, LTV, conversion rates, brand awareness, and revenue.
  • Manage budget allocation and channel mix with data-driven tradeoff decisions.
  • Present marketing performance, insights, and recommendations to the leadership team and board.

Requirements

  • 10+ years of consumer marketing experience, including meaningful time as a Director or VP.
  • Experience leading full-funnel marketing across brand and performance.
  • Direct experience at a DTC or consumer services company at meaningful scale, ideally $25M to $200M in revenue.
  • Track record of driving growth in a competitive consumer category.
  • Bonus: B2B experience.
  • Bonus: experience in home, design, real estate, or another considered purchase category.
  • Strong instincts for brand and design, with a high aesthetic standard.
  • Ability to operate strategically and hands-on, including building plans and writing briefs.
  • Comfort leading through ambiguity and change.
  • Bay Area location preferred.

Benefits

  • Remote-first work environment with always-remote flexibility.
  • 100% paid medical, dental, and vision insurance.
  • Competitive compensation based on skills and experience.
  • 12 weeks of fully paid parental leave.
  • Monthly wellness stipend.
  • Monthly cell phone stipend.
  • Monthly internet stipend.

Interested in this position?

Apply directly on the company website

Apply Now

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