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VP, Demand Generation

3 weeks, 1 day ago
France, United States, Canada, United Kingdom
Full-time
Lead
Lead Generation Specialist
Marketing and Growth
Content Marketing CRM Digital Marketing Email Marketing ERP HubSpot Salesforce SEM SEO
Apply Now
Sidetrade

Sidetrade

Sidetrade provides an AI-powered Order to Cash platform that automates cash collection, manages accounts receivable, and mitigates credit risk and bad debt, utilizing advanced technology to enhance financial operations for businesses globally.

Capital Markets
251-1K
Founded 2000
$1M raised
View All Jobs 6

Description

  • Own and drive the global demand generation strategy to grow pipeline and accelerate revenue across all segments.
  • Build and lead a high-performing demand generation team across digital marketing, content, field events, paid media, SEO/SEM, and marketing operations.
  • Partner with Sales leadership to align on pipeline targets, campaign priorities, and account-based marketing programs.
  • Define and execute integrated multi-channel campaigns across email, paid social, content syndication, webinars, and events.
  • Develop and scale an ABM motion for strategic enterprise accounts with personalized programs.
  • Own the marketing technology stack and ensure strong data hygiene, attribution, and reporting.
  • Build and present pipeline and ROI reporting to the CMO and executive team, with accountability for MQL to Closed-Won metrics.
  • Manage the demand generation budget and optimize spend across channels to maximize pipeline contribution.
  • Champion Sidetrade’s brand across demand programs, ensuring consistent messaging and positioning across markets.
  • Stay current on B2B SaaS demand generation trends and bring new ideas and best practices to the team.

Requirements

  • 8+ years of progressive B2B SaaS marketing experience.
  • At least 3 years leading a demand generation function at a senior level.
  • Proven track record of building and scaling pipeline in a high-growth SaaS environment with measurable revenue impact.
  • Deep expertise in multi-channel demand generation, including paid media, SEO/SEM, email nurture, content marketing, webinars, and field events.
  • Strong ABM experience, ideally across enterprise and mid-market segments.
  • Hands-on proficiency with Marketo or HubSpot, Salesforce CRM, and intent/ABM platforms such as 6sense or Demandbase.
  • Data-driven mindset with strong analytical skills and comfort building dashboards and interpreting funnel metrics.
  • Strong leadership and team-building skills with a coaching-oriented approach.
  • Excellent cross-functional collaboration skills, especially with Sales and SDR/BDR teams.
  • Exceptional written and verbal communication skills, including confidence presenting to senior stakeholders.
  • Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage.

Benefits

  • Hybrid work model for candidates based in Calgary, London, or Paris.
  • Full remote working available for candidates based in the US.
  • Medical coverage, life insurance, and other wellness programmes.
  • Competitive paid holidays plus public holidays.
  • Competitive salary.
  • Equal opportunities and advancement support.
  • Learning and mentorship programmes.
  • Active Social Club with regular team events and activities.

Interested in this position?

Apply directly on the company website

Apply Now

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