Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Develop and execute full-funnel B2B marketing strategies that generate qualified pipeline and revenue.
  • Build and scale inbound and outbound demand-generation programs across multiple channels.
  • Plan, launch, optimize, and scale campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
  • Monitor and improve CPL, CAC, ROAS, conversion rates, and campaign profitability.
  • Conduct A/B testing across audiences, creatives, messaging, and landing pages.
  • Support SEO, content planning, organic traffic growth, and website conversion optimization.
  • Manage HubSpot or similar CRM platforms, including lead scoring, nurturing workflows, email sequences, and automation campaigns.
  • Improve attribution reporting, campaign visibility, marketing analytics, and revenue insights.
  • Partner with Sales and leadership to align marketing with revenue goals and present performance recommendations.
  • Identify operational bottlenecks and implement scalable marketing systems, workflows, and processes.

Requirements

  • 5+ years of experience in B2B digital marketing, growth marketing, or demand generation.
  • Proven success driving pipeline growth, qualified MQLs and SQLs, and measurable revenue impact.
  • Hands-on experience with LinkedIn Ads, Google Ads, Meta Ads, and HubSpot or similar CRM platforms.
  • Experience managing multi-channel demand-generation campaigns.
  • Strong analytical skills and experience measuring campaign performance, ROI, CAC, CPL, ROAS, and conversion rates.
  • Excellent written and verbal English communication skills.
  • Understanding of long B2B sales cycles, revenue attribution, funnel optimization, CRO, and marketing analytics.
  • Experience in SaaS, agency, or service-based businesses preferred.
  • Experience with outbound marketing, sales enablement, or team mentoring preferred.
  • Strategic, data-driven, ownership-oriented, and comfortable with hands-on execution in a fast-paced environment.

Benefits

  • Full-time remote position based in Pakistan.
  • Work aligned with U.S. business hours (EST).
  • Structured interview process including screening, recruiter video interview, strategy discussion, client interview, and onboarding.
  • Opportunity to record and submit a Spark Hire introduction video with unlimited recording attempts before submission.

Interested in this position?

Apply directly on the company website

Apply Now

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