Nello

Nello

Nello specializes in the manufacturing of communication towers, including cellular, freestanding, and meteorological types, catering to a global market in the wireless and transmission infrastructure industry.

Building Materials
51-250
Founded 2002

Description

  • Own the paid social creative roadmap across Meta, TikTok Ads, TikTok Shop, and other channels.
  • Develop concepts, hooks, scripts, and briefs for static, video, and UGC advertising.
  • Build and manage a structured creative testing program using hypotheses, rapid variants, and performance data.
  • Lead the UGC and content creator pipeline, including sourcing, briefing, directing, and managing creators and affiliates.
  • Manage creative strategists, video editors, and other creative contributors.
  • Support organic social and TikTok Shop content strategy, including amplification into paid campaigns.
  • Own creative reporting on performance, fatigue, and future production priorities.
  • Collaborate with internal teams to review and acquire content that supports creative goals.
  • Report directly to the EVP of Marketing.

Requirements

  • 5+ years of experience in creative strategy, growth creative, or content marketing.
  • At least 2 years of experience with DTC consumer products; food, beverage, or wellness experience preferred.
  • Demonstrated success developing ad creative that scaled, supported by specific performance results.
  • Fluency in paid social metrics including thumbstop rate, watch time, CTR, CPA, and ROAS.
  • End-to-end experience managing UGC creators, influencers, or affiliate content programs.
  • Strong writing and creative briefing skills, with the ability to direct editors, designers, and creators.
  • Native-level understanding of TikTok and Instagram content performance.
  • Hands-on, scrappy approach with willingness to create content directly when needed.
  • Familiarity with creative analytics platforms such as Motion and the TikTok Shop affiliate ecosystem.
  • Experience with ClickUp or similar project management platforms; AI creative tooling experience preferred.

Benefits

  • Competitive base salary for the company’s stage and market.
  • Performance bonus and equity.
  • Medical, dental, and vision coverage.
  • Paid time off.
  • Lifetime supply of Nello products.
  • Remote work within the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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