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Director of Performance Creative

1 day, 15 hours ago
United States
Full-time
Executive
Digital Marketing Manager
Design and User Experience
Affiliate Marketing ClickUp Content Marketing Copywriting Facebook Ads Influencer Marketing Instagram API TikTok
Apply Now
Nello

Nello

Nello specializes in the manufacturing of communication towers, including cellular, freestanding, and meteorological types, catering to a global market in the wireless and transmission infrastructure industry.

Building Materials
51-250
Founded 2002
View All Jobs 2

Description

  • Own the paid social creative roadmap across Meta, TikTok Ads, TikTok Shop, and other channels.
  • Develop concepts, hooks, scripts, and briefs for static, video, and UGC advertising.
  • Build and manage a structured creative testing program using hypotheses, rapid variants, and performance data.
  • Lead the UGC and content creator pipeline, including sourcing, briefing, directing, and managing creators and affiliates.
  • Manage creative strategists, video editors, and other creative contributors.
  • Support organic social and TikTok Shop content strategy, including amplification into paid campaigns.
  • Own creative reporting on performance, fatigue, and future production priorities.
  • Collaborate with internal teams to review and acquire content that supports creative goals.
  • Report directly to the EVP of Marketing.

Requirements

  • 5+ years of experience in creative strategy, growth creative, or content marketing.
  • At least 2 years of experience with DTC consumer products; food, beverage, or wellness experience preferred.
  • Demonstrated success developing ad creative that scaled, supported by specific performance results.
  • Fluency in paid social metrics including thumbstop rate, watch time, CTR, CPA, and ROAS.
  • End-to-end experience managing UGC creators, influencers, or affiliate content programs.
  • Strong writing and creative briefing skills, with the ability to direct editors, designers, and creators.
  • Native-level understanding of TikTok and Instagram content performance.
  • Hands-on, scrappy approach with willingness to create content directly when needed.
  • Familiarity with creative analytics platforms such as Motion and the TikTok Shop affiliate ecosystem.
  • Experience with ClickUp or similar project management platforms; AI creative tooling experience preferred.

Benefits

  • Competitive base salary for the company’s stage and market.
  • Performance bonus and equity.
  • Medical, dental, and vision coverage.
  • Paid time off.
  • Lifetime supply of Nello products.
  • Remote work within the United States.

Interested in this position?

Apply directly on the company website

Apply Now

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