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Marketing Automation Specialist

1 hour, 12 minutes ago
Philippines
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Google Analytics HubSpot Power BI Salesforce Tableau Zoho CRM
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 400

Description

  • Build, launch, and optimize automated marketing workflows, including lead nurture, drip, trigger-based, and lifecycle campaigns.
  • Design, maintain, and troubleshoot lead scoring models and workflow logic to improve accuracy and performance.
  • Build and execute email marketing campaigns across marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, and Klaviyo.
  • Run A/B tests on subject lines, email copy, and calls-to-action to improve campaign results.
  • Integrate and maintain marketing automation platforms with CRMs such as Salesforce, HubSpot CRM, and Zoho CRM.
  • Ensure accurate lead routing, lead handoff, and marketing-to-sales alignment processes.
  • Maintain clean, organized, and compliant marketing databases by removing duplicates, inactive contacts, and outdated records.
  • Build audience segments based on industry, behavior, persona, lifecycle stage, and engagement activity.
  • Track campaign performance and build dashboards and reports using tools such as HubSpot, Marketo, Power BI, and Tableau.
  • Analyze results and recommend improvements to automation, messaging, audience strategy, and overall campaign performance.

Requirements

  • 2+ years of experience with marketing automation platforms including HubSpot, Marketo, Pardot (Account Engagement), or ActiveCampaign.
  • Hands-on experience with workflow automation, lead scoring, email marketing campaigns, and audience segmentation.
  • Strong Excel or Google Sheets skills for reporting and data management.
  • Understanding of email deliverability, marketing operations, CRM workflows, and data privacy regulations.
  • Strong attention to detail and execution skills.
  • Comfortable working remotely during U.S. business hours.
  • HubSpot, Marketo, or Pardot certifications are preferred.
  • Experience in B2B SaaS, e-commerce, or growth marketing environments is preferred.
  • Familiarity with multi-touch attribution, marketing analytics, and revenue operations is preferred.
  • Experience with Zapier, APIs, and third-party integrations is preferred.

Benefits

  • Full-time remote position.
  • Work during U.S. business hours.
  • Opportunity to own a critical function that directly impacts revenue growth.
  • Work across marketing operations, CRM systems, and sales processes.
  • Build scalable automation infrastructure and growth systems.
  • Opportunity to grow into Marketing Operations Manager, Revenue Operations, Growth Marketing, or CRM and Automation Leadership roles.
  • Fully remote environment with strong ownership and visibility.

Interested in this position?

Apply directly on the company website

Apply Now

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