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Marketing Automation Specialist

1 day, 8 hours ago
Philippines
Full-time
Junior
Email Marketing Manager
Marketing and Growth
Email Marketing HubSpot Power BI Salesforce Tableau Zoho CRM
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 60

Description

  • Build, launch, and optimize automated workflows, nurture campaigns, drip sequences, trigger-based automations, lifecycle workflows, and re-engagement campaigns.
  • Develop and maintain lead-scoring models based on engagement, behavior, demographics, lifecycle stage, and buying intent.
  • Create, execute, and A/B test email campaigns and sequences across audience segments and lifecycle stages.
  • Monitor email deliverability, engagement, conversion performance, and mobile responsiveness.
  • Integrate marketing automation platforms with CRM systems and maintain accurate lead routing and sales handoff workflows.
  • Create targeted audience segments and maintain clean marketing databases by removing duplicate, inactive, and outdated records.
  • Track campaign influence from initial engagement through opportunities, conversions, pipeline, and revenue.
  • Build dashboards and reports, analyze campaign and workflow results, and recommend improvements.
  • Identify and implement automation opportunities that improve marketing efficiency, scalability, attribution, and revenue reporting.
  • Maintain compliance with GDPR, CAN-SPAM, and CCPA.

Requirements

  • 2+ years of marketing automation or marketing operations experience.
  • Hands-on experience with at least one major marketing automation platform, such as HubSpot, Marketo, Pardot (Account Engagement), or ActiveCampaign.
  • Experience building automated workflows, lead nurture campaigns, email campaigns, lead-scoring models, and audience segments.
  • Experience with CRM systems and lead-management workflows.
  • Strong understanding of email marketing, marketing operations, CRM workflows, email deliverability, and data management.
  • Strong Excel or Google Sheets skills.
  • Strong written and verbal English communication, attention to detail, and execution skills.
  • Ability to work remotely during U.S. business hours.
  • HubSpot, Marketo, or Pardot certification (preferred).
  • Experience with Salesforce, HubSpot CRM, Zoho CRM, B2B SaaS, e-commerce, growth marketing, Zapier, APIs, Power BI, Tableau, attribution, RevOps, or funnel optimization (preferred).

Benefits

  • Fully remote, full-time work environment.
  • Hands-on exposure to leading marketing automation, CRM, and analytics platforms.
  • Ownership of systems directly tied to pipeline and revenue.
  • Cross-functional work across marketing, sales, CRM, and analytics.
  • Career growth opportunities in marketing operations, RevOps, CRM and automation management, growth marketing, and marketing operations leadership.

Interested in this position?

Apply directly on the company website

Apply Now

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