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Senior Manager, Customer Marketing

3 days, 5 hours ago
United States
Full-time
Senior
Email Marketing Manager
Customer and Technical Support
CRM Email Marketing
Apply Now
CoderPad

CoderPad

CoderPad is a top technical interview platform for hiring developers, providing live coding assessments in 41+ languages to streamline the hiring process for leading development teams.

Internet Software & Services
11-50
View All Jobs

Description

  • Own and scale the self-serve-to-Enterprise upgrade marketing motion.
  • Build one-to-many enterprise expansion programs, including cross-sell, upsell, targeted nurture, and sales-ready offers.
  • Adapt major campaigns and product launches for customer audiences in partnership with Campaigns and Product Marketing.
  • Equip Expansion Sales with program signals, messaging, timing, and assets to pursue opportunities.
  • Localize expansion and lifecycle programs for EMEA customers.
  • Create lifecycle programs for onboarding, feature adoption, webinars, and launch communications with Customer Success.
  • Design and build lifecycle journeys in the marketing automation platform, including segmentation, scoring, and attribution in partnership with Marketing Ops and Customer Success.
  • Create and manage customer advocacy programs, including case studies, references, referrals, speaking opportunities, and reviews.
  • Launch and run a Customer Advisory Board, customer events, and user groups.
  • Measure and optimize program impact on expansion pipeline, feature adoption, advocacy, and customer engagement.

Requirements

  • 6+ years of B2B SaaS marketing experience, including 3+ years in customer, lifecycle, or expansion marketing.
  • Experience owning an expansion pipeline or revenue target, not solely engagement metrics.
  • Experience creating and executing a customer marketing plan end to end in a hands-on role.
  • Experience partnering with Operations and Customer Success to build customer segments and scores using product usage, CRM, and CS data.
  • Experience running customer advocacy programs, such as case studies, references, reviews, or advisory boards.
  • Ability to partner credibly with Sales and Customer Success leaders and turn their input into launched programs.
  • Ability to define performance metrics, support attribution work, and communicate program results.
  • Strong customer-focused writing skills.
  • Availability to work East Coast hours.
  • Permanent and unrestricted right to work in the country of residence without current or future company sponsorship.

Benefits

  • Competitive, market-rate salary.
  • Stock options with a four-year vesting schedule.
  • Medical, dental, and vision insurance with 90% coverage for employees and dependents.
  • Flexible Spending Account and 401(k) with profit sharing.
  • Unlimited PTO, with an expectation of three weeks annually, plus 20 company holidays.
  • Remote-friendly work environment with a monthly work-from-home stipend.
  • Parental leave of 16 weeks for primary caregivers and 12 weeks for secondary caregivers.
  • Short- and long-term disability, life insurance, laptop choice, and internal growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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