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Marketing Automation Specialist

1 hour, 20 minutes ago
Pakistan
Full-time
Junior
Email Marketing Manager
Business Intelligence
CRM Email Marketing HubSpot Power BI Salesforce Tableau Zoho CRM
Apply Now
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023
View All Jobs 88

Description

  • Build, test, troubleshoot, and optimize automated workflows, nurture sequences, drip campaigns, triggered campaigns, and lifecycle follow-ups.
  • Develop and maintain lead-scoring models, audience segments, lifecycle stages, and lead statuses.
  • Build, launch, schedule, and optimize responsive email campaigns and templates.
  • Run A/B tests on email subject lines, copy, CTAs, and send times; monitor deliverability and engagement.
  • Integrate marketing automation platforms with CRM systems, ensuring accurate lead routing and timely sales handoffs.
  • Maintain clean marketing and CRM databases through deduplication, contact-data updates, imports, exports, and mapping.
  • Ensure marketing data practices comply with GDPR, CAN-SPAM, CCPA, and applicable privacy requirements.
  • Track campaign, funnel, attribution, pipeline, and revenue performance; build dashboards and provide actionable recommendations.
  • Collaborate with marketing and sales stakeholders to improve lead quality, conversion, workflow reliability, and marketing ROI.

Requirements

  • 2+ years of experience with marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or similar.
  • Hands-on experience building marketing automation workflows, nurture campaigns, drip campaigns, lead-scoring models, and audience segments.
  • Strong email marketing and campaign execution experience.
  • Familiarity with CRM platforms such as Salesforce, HubSpot CRM, or Zoho.
  • Strong Excel or Google Sheets skills for segmentation, analysis, and reporting.
  • Understanding of email marketing compliance, data privacy requirements, and email deliverability best practices.
  • Strong analytical, problem-solving, organizational, and attention-to-detail skills.
  • Strong written and verbal English communication skills, with the ability to work independently in a remote environment.
  • Availability during U.S. business hours.
  • HubSpot, Marketo, or Pardot certification; Klaviyo, multi-touch attribution, Zapier/API integration, Power BI/Tableau, CRM integration, or SaaS, e-commerce, or B2B marketing experience (preferred).

Benefits

  • Fully remote, full-time role.
  • Opportunity to own marketing automation systems end to end and directly influence lead generation, pipeline, and revenue.
  • Work across leading marketing automation, CRM, analytics, and integration platforms.
  • Career growth opportunities into Marketing Operations Manager, CRM Manager, Lifecycle Marketing Manager, or Marketing Automation Lead roles.

Interested in this position?

Apply directly on the company website

Apply Now

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