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Lifecycle Marketing Manager

3 hours, 35 minutes ago
United States
Full-time
Mid Level
Email Marketing Manager
Marketing and Growth
Amplitude Copywriting CRM CSS Email Marketing HTML LLM Looker Mixpanel Tableau
Apply Now
SWORD Health

SWORD Health

SWORD Health provides AI-powered digital physical therapy solutions designed to prevent pain, support recovery, and enhance overall health, while also aiming to transform the rehabilitation industry through innovative technology and clinical oversight.

Health Care Providers & Services
501-1000
Founded 2015
$324M raised
View All Jobs 8

Description

  • Build, deploy, and maintain automated lifecycle campaigns across email, push notifications, and in-app messaging.
  • Optimize user journeys from onboarding and active engagement through reactivation and winback.
  • Use AI/LLM tools to streamline campaign briefs, copy variants, QA, reporting, and personalization.
  • Design and run experiments on subject lines, send times, content, and channel mix to improve incremental performance.
  • Track lifecycle KPIs including open rates, CTR, conversion, unsubscribes, churn, and winbacks, and share actionable insights.
  • Collaborate with acquisition, product, brand, partnerships, and customer success teams on an integrated promotional calendar.
  • Partner with design, product, engineering, and data teams to enable Braze event triggers and personalized messaging.
  • Support partnership initiatives and ad hoc marketing campaigns.

Requirements

  • 3–5 years of experience in lifecycle, CRM, or retention marketing, ideally in consumer technology or subscription services.
  • Hands-on experience building automated workflows in CRM platforms such as Braze or Iterable.
  • Hands-on use of AI/LLM tools, with examples of improving results or saving time.
  • Strong analytical ability to assess cohorts, interpret results, and determine next steps.
  • Experience with BI or analytics tools such as Looker, Tableau, Amplitude, or Mixpanel.
  • Basic HTML/CSS knowledge for email-template troubleshooting.
  • Understanding of data structures, APIs, and event-based campaign triggering.
  • Strong attention to detail and QA discipline while managing concurrent campaigns.
  • Highly organized self-starter able to maintain quality control across multiple priorities.
  • Strong copywriting/editing, AI-driven CRM personalization, and partnership or B2B2C campaign experience (preferred).

Benefits

  • Total compensation range of $93,275–$146,575 USD, including base pay, variable compensation, and equity where applicable.
  • Private company stock options where applicable.
  • Compensation may be adjusted based on demonstrated impact.
  • Additional benefits beyond total compensation.
  • Country-specific benefits provided separately.

Interested in this position?

Apply directly on the company website

Apply Now

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