Senior Email Marketing Specialist

51 minutes ago
Full-time
Senior
Marketing and Growth
Colibri Group

Colibri Group

Colibri Group specializes in providing comprehensive professional learning solutions, particularly through its leading real estate schools, which empower both aspiring and seasoned real estate professionals to enhance their careers.

Diversified Consumer Services
1001-5000
Founded 1928

Description

  • Own the email and SMS channel strategy, priorities, goals, and roadmap for the Accounting Ecosystem.
  • Design, build, and execute email campaigns in Salesforce Marketing Cloud to drive engagement and revenue.
  • Develop and maintain the email marketing calendar aligned with business objectives.
  • Build and manage audience segments and personalization using SFMC, Salesforce Data Cloud, and Salesforce CRM data.
  • Create and optimize automated customer journeys for lead nurturing, customer onboarding, and retention.
  • Plan, build, and execute SMS campaigns in MobileConnect and integrate them into cross-channel journeys.
  • Conduct A/B testing on subject lines, content, design, and send timing, and apply findings to improve performance.
  • Analyze campaign performance, report actionable insights to stakeholders, and partner on email content development.
  • Ensure email and SMS compliance, consent management, list hygiene, and deliverability practices.
  • Support the Financial Services ecosystem as needed.

Requirements

  • Bachelor's degree and 5+ years of experience in marketing automation, CRM, or a similar field.
  • Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, and MobileConnect.
  • Hands-on experience building segments and activations in Salesforce Data Cloud.
  • Knowledge of marketing automation principles, CRM integration, and Salesforce CRM as an email database source of truth.
  • Strong HTML/CSS skills for email design and troubleshooting.
  • Analytical, data-driven approach to decision-making and campaign optimization.
  • Strong attention to detail in high-volume email execution.
  • Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
  • Experience with SMS marketing in SFMC MobileConnect, AMPscript, SQL, AI marketing tools such as Claude, and SFMC or Data Cloud certifications (preferred).
  • Advanced degree or experience in education, e-learning, or professional certification marketing (preferred).

Interested in this position?

Apply directly on the company website

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