Demand Generation Manager - B2B Pipeline, HubSpot & Lead Generation | Remote

4 weeks, 2 days ago
Full-time
Mid Level
Sales and Business Development
Pavago

Pavago

Pavago specializes in connecting small and medium-sized businesses with skilled offshore talent from Pakistan and Latin America, offering a streamlined recruitment process that enables the hiring, onboarding, and payment of remote employees at signific...

IT Services
Founded 2023

Description

  • Build and execute multi-channel demand generation campaigns.
  • Manage campaigns across email, content, webinars, paid acquisition, and account-based marketing.
  • Build lead nurture and lifecycle marketing programs.
  • Partner with sales to define ICPs, audiences, and targeting.
  • Develop lead scoring and qualification frameworks.
  • Track and improve MQL-to-SQL-to-opportunity conversion.
  • Analyze pipeline contribution, campaign ROI, and funnel performance.
  • Improve marketing automation and CRM workflows.
  • Run experiments to increase qualified leads and pipeline.
  • Report performance insights and recommendations to leadership.

Requirements

  • 4+ years of B2B marketing or demand generation experience.
  • Proven experience generating measurable sales pipeline.
  • Strong understanding of B2B sales and marketing funnels.
  • Experience with HubSpot, Salesforce, Marketo, or similar platforms.
  • Experience building multi-channel demand generation campaigns.
  • Strong knowledge of lead nurturing, scoring, and qualification.
  • Strong analytical and campaign management skills.
  • Comfortable measuring campaign ROI and pipeline contribution.
  • Ability to collaborate closely with sales leadership.
  • Strong written and verbal English communication.

Interested in this position?

Apply directly on the company website

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