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Senior Demand Generation Manager

3 days, 20 hours ago
United States
Full-time
Senior
Lead Generation Specialist
Sales and Business Development
Asana Copywriting Email Marketing Facebook Ads Generative AI Google Analytics HubSpot LinkedIn Ads Salesforce Social Media Marketing WordPress
Apply Now
Resonate

Resonate

Resonate offers AI-powered consumer data intelligence and activation software that helps organizations understand and engage their audiences effectively, predicting and capitalizing on changing consumer preferences for growth and success.

Media
51-250
Founded 2007
$42M raised
View All Jobs 7

Description

  • Own demand generation strategy, program budget, and quarterly ACV pipeline target for an assigned market.
  • Translate go-to-market priorities into audience frameworks, messaging, nurture paths, and market narratives.
  • Plan, build, launch, and measure integrated multi-channel campaigns.
  • Run account-based marketing for named and in-market accounts, including buying-committee mapping and personalized outreach.
  • Build always-on demand programs spanning thought leadership, paid media, webinars, email, social, retargeting, ABM, and events.
  • Partner with Events, BDR, and Sales teams to turn events and campaigns into meetings and pipeline.
  • Own funnel performance from intent signals through meetings, opportunities, and bookings.
  • Partner with Marketing Operations on analytics, automation, segmentation, lead flow, and channel ROI recommendations.
  • Align Product Marketing, Content, BDR, Sales, and Events teams around a consistent market narrative.

Requirements

  • 5+ years of B2B demand generation, growth, or marketing experience focused on enterprise buyers.
  • Experience marketing to marketers, including Fortune 500 brands or top-tier agencies.
  • Demonstrated success building data-driven demand programs that influence pipeline and revenue.
  • Experience with account-based marketing and named-account personalization.
  • Hands-on experience with LinkedIn, Meta, and Google Display advertising platforms.
  • Experience with Salesforce or HubSpot; Salesforce experience is preferred.
  • Strong copywriting skills across email, landing pages, advertisements, and sales cadences.
  • Strong analytical skills, including Excel pivot tables and advanced functions.
  • Practical experience using generative AI tools such as Claude to build workflows, research, or analysis.
  • Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
  • Preferred: experience with agencies, politics or advocacy marketing, data/martech/adtech, ZoomInfo, Bombora, 6sense, Demandbase, Pardot, Asana, WordPress, or Google Analytics.
  • Ability to work independently, manage integrated programs, communicate clearly, and take ownership of outcomes.

Benefits

  • Base salary of $120,000–$140,000 plus eligibility for an annual company-performance bonus.
  • Remote-first work environment with flexible location and approximately 15% travel.
  • Medical, dental, and vision coverage, including an HSA.
  • Company-paid disability and life insurance, with a life insurance buy-up option.
  • 401(k) with company match.
  • Flexible PTO, 10 paid holidays, and paid parental leave.
  • Wellbeing and employee assistance programs, including unlimited access to health professionals and wellbeing coaches for employees and family members.

Interested in this position?

Apply directly on the company website

Apply Now

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