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Director of Marketing Operations

3 weeks, 2 days ago
United States
Full-time
Lead
Head of Marketing
Marketing and Growth
CRM Email Marketing HubSpot Salesforce UX Design
Apply Now
Panorama Education

Panorama Education

Panorama Education is a data analytics company that supports student success by helping educators act on data to improve outcomes in social emotional learning, school climate, family engagement, and more. They provide actionable insights for the whole ...

Diversified Consumer Services
251-1K
Founded 2012
$32M raised
View All Jobs 11

Description

  • Own the vision, strategy, and roadmap for the marketing technology ecosystem.
  • Evaluate, implement, and optimize martech platforms across automation, CRM integrations, attribution, analytics, personalization, data enrichment, and AI solutions.
  • Ensure seamless system integrations that support accurate tracking, reporting, and lead flow.
  • Manage vendor relationships, contracts, and budget for the martech stack.
  • Build and refine campaign intake, prioritization, and execution processes.
  • Oversee execution and optimization of email marketing, nurture programs, and lifecycle automation.
  • Establish scalable frameworks for campaign deployment, performance measurement, and content management governance.
  • Maintain compliance with privacy and data regulations such as CAN-SPAM and GDPR.
  • Partner with RevOps and other stakeholders on pipeline reporting, funnel analysis, forecasting inputs, lifecycle definitions, lead scoring, routing logic, and SLAs.
  • Build, lead, and mentor a Marketing Operations team while driving experimentation, accountability, and continuous improvement.

Requirements

  • 10+ years of experience in marketing operations, marketing technology, revenue operations, or related functions.
  • 5+ years of experience leading and developing high-performing teams.
  • Education technology industry experience preferred.
  • Strong cross-functional leadership and influence skills.
  • Strong analytical mindset with the ability to translate data into executive-level insights.
  • Deep expertise in marketing automation and technology platforms such as Marketo, Pardot, HubSpot, Hockeystack, Salesforce, Qualified, and Gong, as well as website/CMS platforms.
  • Strong understanding of B2B demand generation, revenue funnels, and pipeline analytics.
  • Proven experience partnering with RevOps on pipeline reporting, attribution, and forecasting alignment.
  • Experience leading experimentation and conversion rate optimization programs.
  • Experience managing significant martech budgets and vendor relationships.
  • Demonstrated experience leading AI-enabled transformation initiatives and cross-functional change management.

Benefits

  • Base salary range of $142,375 to $209,375.
  • Annual bonuses or commission awards.
  • Equity awards.
  • Health and welfare benefits, including health, dental, and vision coverage.
  • Life insurance and short-term and long-term disability coverage.
  • 401(k) with employer match.
  • Flexible spending account for health care and dependent care.
  • Wellness reimbursement.
  • Work-from-home reimbursement.
  • Flexible vacation policy.
  • Parental leave program.
  • Company-issued laptop.

Interested in this position?

Apply directly on the company website

Apply Now

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